Previously confined to the realms of pop-up stores and temporary points of sale, Stockholm-based perfumer Byredo last weekend launched their premier store in the Swedish capital.
The brainchild of Byredo co-founder Ben Gorham, who designed the store together with Christian Hallerød and Johannes Svartholm, the aesthetic has taken the brand’s signature pared-down style and turned it on its head with a Raj-inspired interior, playing on Gorham’s own North Indian roots.
“I have been thinking of this store since we founded Byredo,” says Gorham, “now seemed the perfect time. We have built a great client base and the brand has reached a point where I felt ready to take the next step.”
Set in a turn of the 19th Century building in Stockholm’s retail centre, Master Samuelsgatan, the store has been designed as an all-encompassing ‘Byredo world’ - with influences ranging from traditional Swedish blown glass to Indian ‘palace on wheels’ trains.
“It’s the first time that we can show a clear origin for the brand – now I have a suitable home for the fragrances,” says Gorham.
ADDRESS
Master Samuelsgatan 42
11157 Stockholm
Sweden
-
Roland and Karimoku expand their range of handcrafted Kiyola digital pianosThe new Roland KF-20 and KF-25 are the latest exquisitely crafted digital pianos from Roland, fusing traditional furniture-making methods with high-tech sound
-
Fulham FC’s new Riverside Stand by Populous reshapes the match-day experience and beyondPopulous has transformed Fulham FC’s image with a glamorous new stand, part of its mission to create the next generation of entertainment architecture, from London to Rome and Riyadh
-
A contemporary Mexican hotel emerges from a 16th-century ruin in MéridaA renovation project by Zeller & Moye, Mérida’s new Hotel Sevilla wears its architectural interventions lightly, mixing new brutalist elements into listed interiors and a palm-filled courtyard
-
Home fragrances to reset the mood of your living spaceThese home fragrances will refresh and reset your living space for the year ahead, with scents by Frédéric Malle, Celine, Diptyque, and more
-
Reimagining roses: experimental takes on rose perfumesRose perfumes – the most traditional of fragrances – are being given an unconventional edge by niche and big-name brands
-
Ben Gorham on evoking a city in a scent: Byredo’s Mumbai NoiseIn an exclusive interview, Byredo founder Ben Gorham discusses his Indian heritage, translating that personal history into scent, and why he feels it is important to champion the work of young artists
-
Byredo and filmmaker Fenn O’Meally on identity and mixed emotionsByredo founder Ben Gorham on new fragrance launch, Mixed Emotions, and his collaboration with filmmaker Fenn O’Meally
-
Travis Scott and Byredo relaunch fragrance collaborationThank your lucky stars that the ‘Space Rage’ perfume and candle are available again
-
Future facing: Byredo makeup remodels modern beautyByredo founder Ben Gorham and make-up artist Isamaya Ffrench share the story behind their experimental new cosmetics line
-
Fresh air: how to conjure the scent of the garden inside your homeUse these naturally scented products to create a spring garden atmosphere in your domestic space
-
Byredo founder Ben Gorham on channeling Soho's creative energy for first London flagship
