Baud Postma photographs Pre-Fall's fabulous fashion via Zoom
With remote working firmly in place in the UK, we have amped up our lockdown creativity. This week, we enlisted London-based photographer Baud Postma to shoot a selection of our favourite Pre-Fall monochromatic looks via a Zoom call with model Sofie Hemmet. Wallpaper* Fashion Director Jason Hughes was on hand via screen to style, placing particular focus on a flash of gold jewellery. From Loewe’s delicate headpieces to Burberry’s fringe-festooned outerwear, the result is a sophisticated selection of grayscale images, which Postma developed via his bathroom-turned-darkroom, which have in turn been redigitised. Other featured brands include Dior, Fendi, Bottega Veneta and Giorgio Armani. They'll not only inspire your Pre-Fall fashion choices, but they might just inform the accoutrements you select for your next Zoom call too.
Left, jacket, £1850; dress £5200, by Valentino. Earrings, £185, by Alighieri. Right, dress, £5200, by Fendi
Left, jacket, £1450; headpiece, price on request, by Loewe. Earrings, £250, by Alighieri. Right, dress, £1240; cuff, £400, by Givenchy. Earrings, £305, by Alighieri
Left, dress, £1395, by Christopher Kane. Earrings, £305, by Alighieri. Right, jacket, £1395, by Spormax. Shoes, £810, by Bottega Veneta
Left, dress, £1395, by Christopher Kane. Earrings, £305, by Alighieri. Right, jacket, £1395, by Spormax. Shoes, £810, by Bottega Veneta
Left, jacket, £2,650; turtleneck £175, by Giorgio Armani. Earrings, £185; bracelet, £350, by Alighieri. Right, jacket, £1,750, by Giorgio Armani. Earrings, £325, by Alighieri. Ear cuffs, £260 (each), by Hirotaka.
Fashion: Jason Hughes. Model: Sophie Hemmet at Elite London. Casting director: David Steven Wilton. All clothing will be available to purchase from July 2020
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
-
Rooted in Italian heritage, Tooy is redefining bespoke lighting
Italian lighting company Tooy translates ‘made-in-Italy’ savoir-faire into contemporary, one-of-a-kind pieces
-
Hôtel Le Provençal is a sun-kissed family affair
A beloved third-generation hotel in the south of France reopens with a fresh look, all whilst preserving its authentic midcentury heritage
-
Sculpture meets jewellery meets sport? Kelly Wearstler’s latest venture is doing something completely new
The designer is launching a new curatorial platform, Side Hustle, free from the limitations of commercial commissions and aiming to foster truly original, experimental and interdisciplinary work