Playing it spool inside Annakiki’s thread-stacked boutique

Playing it spool inside Annakiki’s thread-stacked boutique

It’s fortuitous that the brain behind Annakiki’s latest boutique in Chongqing, China is the architectural firm Joy Season. Delight is experienced as soon as one enters the sleek, 100 sq m space. In recent months, the firm has been busy, creating a futuristic cloud-like installation at Design China Beijing, crafted from suspended stacks of prismatic acrylic plates and polished steel, and designing the interior of 105 Café in Shanghai, a graphic, warm-hued space, populated with orb-like mobiles. 

Spools of thread form the focus of fashion label Annakiki’s latest boutique. The bold and experimental brand, which works from Shenzhen and Milan, has presented at Milan Fashion Week since 2017, and for Joy Season’s Hector Liang, its DNA has been articulated through the use of antithetical, bold tones and textures, like pink marble and stainless steel. Surfaces reflect each other, gloss finishes are juxtaposed against matte fixtures, and post box hued ready-to-wear interacts with the wall-stacked spools of thread.

There’s a refined classicism behind the space, which features a series of smooth arched doorways and symmetrical circular windows, and an industrialism in the mirrored surfaces and the grid-like plinths and light fixtures which are ordered geometrically within the space. Like the spools on show in the store – which nod to the brand’s ready-to-wear heritage, the boutiqe poses a new narrative thread for the label’s retail output, one which has us on red alert. §

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