Good sport: Prada relaunches Linea Rossa collection
When Prada released its first nylon backpack design in 1984, luxury fashion was revolutionised by the idea of a sporty, synthetic fabric being a symbol of something not just industrial and functional, but also highly sophisticated and sought after.
It’s a material that is now synonymous with Miuccia Prada’s boundary-pushing design approach; the red stripe logo of her Italian label’s Linea Rossa collection – which first launched in 1997 – was a symbol of the athletic and streetwear-focused fashion of the decade. We explored the luxury industry’s current fascination with haute performance wear in the ‘Hike Society’ story of our Style Special September issue (W*234). In a time where athleisure, streetwear and highly functional sportswear is top of luxury clientele's shopping lists, Prada is staying ahead of the game with the relaunch of its Linea Rossa collection.
Prada unveiled its revamped Linea Rossa collection on the A/W 2018 men’s and women’s catwalks, emblazoning the new-look extended strip of its red logo across the chests and cuffs of nylon jackets and gilets in highlighter hues, and on black bucket hats. During the Nineties, the line was renowned for its technical innovations and high performance ethos, and its regineered logo taps into this heritage: designed in latex, it is applied underneath a cut window in fabric and heat sealed using a new process.
The hyper functional unisex designs have technical elements suitable for both the ski slopes or the city. Those Nineties-nodding padded silhouettes are crafted using nanotech fabrics which regulate body texture, Goretex Pro water-repellent fibre and ultra-light highly resistant Nylon 3L, the thinnest membrane in the world.
Prada’s A/W 2018 collections also encompassed other elements of its archive, including 2011’s banana and 2000’s lipstick prints and flame-emblazoned shoes inspired by 2012 designs. The reissue of its Linea Rossa collection ensures its utilitarian nylon styles are not just greatest style hits from the Nineties, but the Noughties too.
INFORMATION
For more information, visit the Prada website
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
-
Infinite Machine’s P1 electric scooter blends performance, practicality and cyberpunk style
The P1 electric scooter from New York-based start-up Infinite Machine is a visually striking urban ride with zero emissions and practical features
By Jonathan Bell Published
-
Roe, a new Canary Wharf restaurant, tempts with coral-like interiors and culinary innovation
Roe in London’s Canary Wharf features a vertical foraging garden, 3D-printed interiors and an open kitchen championing zero waste
By Sofia de la Cruz Published
-
New Vondom outdoor furniture is ahead of the curve
‘Luna’, a new Vondom outdoor furniture collection by Ramón Esteve, nods to midcentury design greats to deliver thoroughly contemporary elegance, functionality and comfort
By Simon Mills Published
-
Utilitarian men’s fashion that will elevate your everyday
From Prada to Margaret Howell, utilitarian and workwear-inspired men’s fashion gets an upgrade for S/S 2024
By Jack Moss Published
-
The best fashion moments at Milan Design Week 2024
Scarlett Conlon discovers the moments fashion met design at Salone del Mobile and Milan Design Week 2024, as Loewe, Hermès, Bottega Veneta, Prada and more staged intriguing presentations and launches across the city
By Scarlett Conlon Published
-
Men’s Fashion Week S/S 2025: what Wallpaper* knows so far
Everything we know so far about Men‘s Fashion Week S/S 2025, from Dries Van Noten’s final show in Paris to guest appearances from Paul Smith and Marine Serre at Pitti Uomo
By Jack Moss Last updated
-
Extraordinary runway sets from the A/W 2024 shows
12 scene-stealing runway sets and show spaces from A/W 2024 fashion month, featuring Murano-glass cacti, rubber armchairs, flashing orbs and more
By Jack Moss Published
-
OMA/AMO and Prada celebrate 25 years of extraordinary runway sets
Rem Koolhaas unpacks OMA/AMO’s unique creative collaboration with Prada, which has led to some of contemporary fashion’s most striking runway sets
By Vésma Kontere McQuillan Published
-
Milan Fashion Week A/W 2024: Giorgio Armani to Bottega Veneta
The very best of Milan Fashion Week A/W 2024, from Giorgio Armani’s celebration of renewal to the ’monumental everyday’ at Bottega Veneta
By Jack Moss Last updated
-
Miu Miu is launching beauty products in 2025
Miu Miu is partnering with L’Oréal Groupe for the creation, development, and distribution of a beauty line
By Hannah Tindle Published
-
In fashion: the best of S/S 2024 in 12 transporting looks and accessories
The looks and objects that encapsulate S/S 2024’s mood of escape and discovery, from crystal-studded sunglasses to behemothic beach bags
By Jack Moss Published