New York townhouse: The Row opens its latest flagship in Manhattan

Mary-Kate and Ashley Olsen open their much anticipated flagship boutique in Manhattan’s Upper East Side
Mary-Kate and Ashley Olsen open their much anticipated flagship boutique in Manhattan’s Upper East Side
(Image credit: Photography courtesy The Row)

After almost two years of waiting, the finely tuned elegance of The Row has found a home to call its own in its birthplace of New York City. Spread over three floors of a sophisticated, historic townhouse on Manhattan’s Upper East Side, the boutique is a eloquent demonstration of restraint and minimalism, just like the label itself.

Founders Mary-Kate and Ashley Olsen collaborated with the interior architect Jacques Grange to fill the space with a mix of custom-made and carefully selected furniture. Grange designed the boutique’s statuesque gold clothes rails and standing mirrors, which serve as worthy complements to collectible pieces such as a credenza by George Nakashima and a coffee table by Isamu Noguchi, along with art and sculpture sourced from Delorenzo Gallery, Gallery BAC and Wyeth, that give the space an inviting, modern quality.

In addition to The Row’s ready-to-wear and accessory collections, the boutique also offers a selection of beauty and home goods from similarly niche labels that share the same world. These include Masa ceramics, Santa Maria Novella products, Serge Lutens fragrances and a range of Japanese green teas (the dwelling was previously occupied by a Japanese teahouse), which are casually displayed around the store. 

Undoubtedly the best feature though is the boutique’s statuesque limestone staircase that gently undulates its way through all the floors. Appropriately, it ends right beside the boutique’s double-height shoe salon on the ground floor, which proudly displays the label’s first ever shoe collection so there’s little escape.

The twins collaborated with the interior architect Jacques Grange to fill the space

The twins collaborated with the interior architect Jacques Grange to fill the space with a mix of custom-made and carefully selected furniture

(Image credit: Photography courtesy The Row)

Grange designed the boutique’s statuesque gold clothes rails and standing mirrors, which serve as worthy complements

Grange designed the boutique’s statuesque gold clothes rails and standing mirrors, which serve as worthy complements to collectible pieces such as a credenza by George Nakashima and a coffee table by Isamu Noguchi

(Image credit: Photography courtesy The Row)

In addition to The Row’s ready-to-wear and accessory collections, the boutique also offers a selection of beauty and home goods

In addition to The Row’s ready-to-wear and accessory collections, the boutique also offers a selection of beauty and home goods from similarly niche labels that share the same world

(Image credit: Photography courtesy The Row)

INFORMATION

For more information, visit The Row website (opens in new tab)

Photography courtesy The Row

ADDRESS

17 East 71st Street, New York

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Pei-Ru Keh is the US Editor at Wallpaper*. Born and raised in Singapore, she has been a New Yorker since 2013. Pei-Ru has held various titles at Wallpaper* since she joined in 2007. She currently reports on design, art, architecture, fashion, beauty and lifestyle happenings in the United States, both in print and digitally. Pei-Ru has taken a key role in championing diversity and representation within Wallpaper's content pillars and actively seeks out stories that reflect a wide range of perspectives. She lives in Brooklyn with her husband and two children, and is currently learning how to drive.