New York townhouse: The Row opens its latest flagship in Manhattan

After almost two years of waiting, the finely tuned elegance of The Row has found a home to call its own in its birthplace of New York City. Spread over three floors of a sophisticated, historic townhouse on Manhattan’s Upper East Side, the boutique is a eloquent demonstration of restraint and minimalism, just like the label itself.

Founders Mary-Kate and Ashley Olsen collaborated with the interior architect Jacques Grange to fill the space with a mix of custom-made and carefully selected furniture. Grange designed the boutique’s statuesque gold clothes rails and standing mirrors, which serve as worthy complements to collectible pieces such as a credenza by George Nakashima and a coffee table by Isamu Noguchi, along with art and sculpture sourced from Delorenzo Gallery, Gallery BAC and Wyeth, that give the space an inviting, modern quality.

In addition to The Row’s ready-to-wear and accessory collections, the boutique also offers a selection of beauty and home goods from similarly niche labels that share the same world. These include Masa ceramics, Santa Maria Novella products, Serge Lutens fragrances and a range of Japanese green teas (the dwelling was previously occupied by a Japanese teahouse), which are casually displayed around the store. 

Undoubtedly the best feature though is the boutique’s statuesque limestone staircase that gently undulates its way through all the floors. Appropriately, it ends right beside the boutique’s double-height shoe salon on the ground floor, which proudly displays the label’s first ever shoe collection so there’s little escape.