Nendo conceives Japanese brand Beige's new space

The interior of Japanese women's brand Beige,'s newly opened concept store is a lesson in restraint and space efficiency. Located in a small space in Tamagawa Takashimaya shopping centre in suburban Tokyo, the serene interior is the unmistakable work of Japanese design studio Nendo.
Known for its modest, punctilious collections, Beige, challenged Nendo to create a multi-functional space that could accommodate multiple uses: a shop for selling interior goods, a library space for book-lending and a gallery space for hosting regular events and art exhibitions in addition to the main clothing retail space. Nendo responded by slicing the space up vertically with a steel grid system, installed 2.05 metres above the floor, that functions as both a book shelf and clothes rail. Books are held in place by magnetic book ends, while a variety of unfinished, box-shaped fixtures that dot the floor are used as display plinths or step stools for accessing the bookshelves above. Highly flexile and visually neat this is an interior that perfectly embodies the ethos of its owner.
ADDRESS
Beige,
Tamagawa Takashimaya Shopping Centre
3-17-1 Tamagawa, Setagaya-ku
Tokyo 158-0094,
Japan
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Ali Morris is a UK-based editor, writer and creative consultant specialising in design, interiors and architecture. In her 16 years as a design writer, Ali has travelled the world, crafting articles about creative projects, products, places and people for titles such as Dezeen, Wallpaper* and Kinfolk.
-
From The Fat Badger to The Bull, how Public House are redefining the British pub
Inside the design-driven food group putting provenance, craft and community back at the heart of pub culture
-
Honor brings the bling with this special edition of the new Magic V Flip2
A clamshell foldable with a sprinkle of fashion industry magic, the Jimmy Choo-branded Honor Magic V Flip2 is pocketable, powerful and personable
-
Pretty in cactus-inspired pink, this Mexican desert house responds to its arid context
Casa Cardona, a pink house by architects Sensacional Dinamica Mexicana, is a multigenerational home that celebrates colour and changing light
-
Tranquil and secluded, Lemaire’s new Tokyo flagship exudes a sense of home
In Tokyo’s Ebisu neighbourhood, Lemaire’s tranquil new store sees the French brand take over a former 1960s home. Co-artistic directors Christophe Lemaire and Sarah-Linh Tran tell Wallpaper* more
-
In Kyoto, COS celebrates the ancient art of shibori dyeing with a colour-soaked collection
‘We can’t take this type of craft for granted anymore,’ says COS design director Karin Gustafsson, who worked with Kyoto shibori artisan Kazuki Tabata on the airy summer collection. Wallpaper* heads to Japan’s former capital to find out more
-
Inside John Lobb’s sumptuous new Kyoto store, housed in a traditional wooden ‘machiya’
John Lobb’s inviting new Teruhiro Yanagihara-designed Kyoto store is introduced with a series of images starring lauded Japanese director Hirokazu Kore-eda
-
Le Labo’s Kyoto flagship blends wabi-sabi with the art of slow perfumery
Le Labo has a new flagship in Kyoto’s Shimokorikicho, Nakagyo-ku neighbourhood, a celebration of Japanese heritage and craftsmanship
-
Kiko Kostadinov’s Tokyo outpost is a fashion store like no other
Bulgaria-born designer Kiko Kostadinov tells Wallpaper* why he chose Tokyo to open his first store, which sets to ‘pervert the traditional mould’ and features collaborations with artists such as Ryan Trecartin
-
Ya-man’s Tokyo store is ‘an immersive, almost psychedelic experience’
Ya-man, the Japanese beauty brand known for its tech-focused devices and gadgets, opens an otherworldly HQ in Ginza, Tokyo
-
Year in review: top 10 beauty and grooming features of 2023, selected by Wallpaper’s Hannah Tindle
Our top 10 beauty and grooming features of 2023 span from Prada’s make-up debut to Japanese hair styling and the secrets of Björk’s nail artist
-
Japanese hair art: Yumeko Yume’s retro Osaka salon
An Osaka salon is the next stop in this photographic odyssey, exploring vibrant and varied Japanese hair art