If you’re planning on turning heads in a city that has more global fashion flagship stores than, well, possibly anywhere else in the world, it helps to have a boldfaced architect on side and Myriam Ullens certainly hit the mark with OMA. The global architecture firm masterminded Maison Ullens’ first Parisian store, located just off the Avenue Montaigne. Led by OMA partner David Gianotten, the concept was a quest for intimacy, dividing the store’s light and airy shopping space and private try-on chambers with a statement white Onyx wall that runs throughout the boutique.
Behind this elegant divide, shoppers will find a sequence of cocoon-like, wood-panelled suites, while specially designed bespoke furniture is seen throughout. Also presenting a restrained approach are the boutique’s windows that have been backed by delicate wooden curtains, handmade by artist Elisa Strozyk, to provide veiled seclusion from prying passing eyes.
