GAP's 40th anniversary, London

Tops are serially arranged — (Image credit: press)

Think 60’s - think Mods & Rockers, moon landings, flower power and, of course, Carnaby Street. Where better then, for American super-brand Gap to celebrate their past 40 years in the business, than in London’s happening center with a one-off pop-up store, dedicated entirely to their inimitable influence.

See more of the pop-up store and Pharrell’s collection
Decked out in a range of rainbow colours and featuring limited edition pieces, with boots from Pierre Hardy and accessories from Albertus Swanepoel, the store is open for a fittng 19 days and 69 hours from September 12th onwards.
Along with the additional bespoke pieces, renowned fashion illustrator and much-loved blogger Garance Doré has produced a one-off show of her scratchy, linear work, which is set to hang in-store for the duration of Gap’s celebratory tenure.
The collaboration on everyone’s lips however is Gap’s newly formed relationship with Pharrell Williams, who has produced a capsule collection of everyman basics for the store.
Finding focus on Gap’s ubiquitous white-tee, Williams has come up with a collection of five key wardrobe components, including bright-white trainers, a hold-all, a hoody and of course, a pristine white tee-shirt. What’s more, the entire capsule collection has been produced in bionic yarn – made entirely from recycled plastic bottles.

ADDRESS

G7/G8 Kingly Court
Carnaby Street
London
W1B 5PW

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Jack Moss is the Fashion & Beauty Features Director at Wallpaper*, having joined the team in 2022 as Fashion Features Editor. Previously the digital features editor at AnOther and digital editor at 10 Magazine, he has also contributed to numerous international publications and featured in ‘Dazed: 32 Years Confused: The Covers’, published by Rizzoli. He is particularly interested in the moments when fashion intersects with other creative disciplines – notably art and design – as well as championing a new generation of international talent and reporting from international fashion weeks. Across his career, he has interviewed the fashion industry’s leading figures, including Rick Owens, Pieter Mulier, Jonathan Anderson, Grace Wales Bonner, Christian Lacroix, Kate Moss and Manolo Blahnik.