Film: Moncler Grenoble, A/W 2010 show
It’s a clever thing, to keep your audience shivering in the New York winter, at a show dedicated to downy skiwear. Moncler’s new Grenoble range – which takes its name from the French town where the brand was conceived in 1952 – was this weekend unveiled at NY Fashion Week, featuring a range of figure-hugging creations designed for both the slopes, après ski and beyond.
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Directed by Etienne Russo of Villa Eugenie; featuring a backing track by Parisian Michel Gaubert (from which Rossini’s ’The Thieving Magpie’ Overture can be heard in the film), and presented on an army of 100 models spread over four layers of scaffolding at NY’s waterside Pier 59 Golf Club, the show featured jackets, trousers and shirts in shades of plum, slate and mahogany. Following suit from Thom Browne’s spectacular, military-themed Moncler Gamme Bleu show just weeks ago in Milan - which was also directed by Russo - the stacked A/W 2010 outing was a sight to behold on the edge of the Hudson River.