Scene setting: Sportmax held its show at a vast new space on Via Savona. Guests sat on a single row of white benches dotted around the huge interior, surrounded by graphic light installations with criss-crossed strips.
Mood board: The label (which is approaching its 50th anniversary) has championed relaxed sporty dressing from the beginning. It’s a look that other brands were seen emulating on the Milan catwalks, with logo prints and performance style outerwear. Sportmax did what it does best, delivering chic silk parkas, bias cut dresses with striped ribbed details, ribbed t-shirts with matching leggings, overall short, with sleeves tied at the waist, sandals secured with ribbons around the ankles. This offering was imagined in a fresh palette of greens, blues and whites, and featured a smattering of floral prints and varsity-style stripes.
Best in show: A series of overcoats and blazers featured straps which secured across the chest. Part sculpture, part straightjacket, they brought a new spin to the label’s timeless and easy outerwear.
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