Sportmax S/S 2018
Scene setting: Sportmax held its show at a vast new space on Via Savona. Guests sat on a single row of white benches dotted around the huge interior, surrounded by graphic light installations with criss-crossed strips.
Mood board: The label (which is approaching its 50th anniversary) has championed relaxed sporty dressing from the beginning. It’s a look that other brands were seen emulating on the Milan catwalks, with logo prints and performance style outerwear. Sportmax did what it does best, delivering chic silk parkas, bias cut dresses with striped ribbed details, ribbed t-shirts with matching leggings, overall short, with sleeves tied at the waist, sandals secured with ribbons around the ankles. This offering was imagined in a fresh palette of greens, blues and whites, and featured a smattering of floral prints and varsity-style stripes.
Best in show: A series of overcoats and blazers featured straps which secured across the chest. Part sculpture, part straightjacket, they brought a new spin to the label’s timeless and easy outerwear.
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
-
A guide to Frank Gehry's architecture: mesmerising, expressive and sometimes controversial
Canadian-American Frank Gehry has earned his position in the hall of fame of contemporary architects through a wealth of groundbreaking designs; here, we explore why, how, and his key projects
By Ellie Stathaki Published
-
A nature-inspired exhibition takes root at California's Salmon Creek Farm
'Jinen' presents new works by Dan John Anderson, Kazunori Hamana, Yu Kobayashi, and Ido Yoshimoto at Fritz Haeg’s cultural commune and creative hub in California’s redwood forest
By Léa Teuscher Published
-
Chanel Comète: the exclusive fragrance creates the scent of stardust on your skin
As Chanel releases Comète, the latest fragrance from Les Exclusifs de Chanel, its creator Olivier Polge speaks with Laura Bailey about his process
By Hannah Tindle Published