Scene setting: It’s been a busy week for Giorgio Armani. Just six days ago he presented his bumper 113-look Emporio Armani S/S 2018 collection for the first time in London. For his namesake offering, the designer returned to Milan – and to a new time slot two days earlier than previous seasons – presenting the collection at the brand’s Via Bergognone HQ.
Mood board: The designer presented 77 looks, awash with metallics, swathes of and graphic prints, sequins and oversized chunky jewellery. It was a collection imagined in sugary pastels and vivid reds and pinks, with abstract blooms sketched onto white trouser suits, ruffled dresses with bonsai tree motifs, embellished band collar jackets and skirts and trousers shimmering with colourful pailettes.
Best in show: Jewellery was oversized and imagined in chunky graphic shapes, strappy sandals were tied with colourful ribbons, beanie hats were overlaid with layers of net and bright velvet buttons.
Giorgio Armani S/S 2018. Photography: Jason Lloyd-Evans
Giorgio Armani S/S 2018. Photography: Jason Lloyd-Evans
Giorgio Armani S/S 2018. Photography: Jason Lloyd-Evans
Giorgio Armani S/S 2018. Photography: Jason Lloyd-Evans
Giorgio Armani S/S 2018. Photography: Jason Lloyd-Evans
Giorgio Armani S/S 2018. Photography: Jason Lloyd-Evans
Giorgio Armani S/S 2018. Photography: Jason Lloyd-Evans
Giorgio Armani S/S 2018. Photography: Jason Lloyd-Evans
