Max Mara S/S 2017
Photography: Jason Lloyd-Evans
Mood board: When Max Mara name-checked Brazilian architect Lina Bo Bardi in their show notes we couldn't help but be captivated. Though there were not any Brutalist concrete and glass structures on the runway, the collection was nonetheless touched by a welcome wash of modernism: clean, sporty shapes jazzed up by exuberant Tropicana prints and bright pops of color.
Best in show: The tropical prints were outstanding in the show. The best versions were done in crisp white pique cotton covered in lush leaf and humming bird scenes that covered sweeping pool side overcoats worn with matching printed bustier style bathing suits.
Finishing touches: Just in case there was any doubt that Max Mara was taking a sporty turn for spring, each model came armed with a long brimmed visor. Oversized bucket bags with saddle stitching were another nod to Bo Bardi, reflecting the Bola de Latão chairs she had installed in her home.