Joseph S/S 2017
Photography: Jason Lloyd-Evans
Scene setting: An industrial estate just south of London’s Lambeth Bridge offered a rough-around-the-edges setting for Louise Trotter’s S/S 2017 collection that set out to dress the urban nomad.
Mood board: Trotter started her spring journey with all of those classic pieces that women around the world (Joseph’s international store expansion is currently as formidable as its trouser cut) flock to Joseph for: an au courant trench, crisp, high quality shirting and knitwear engineered with a fashion-forward twist. Already in command of this classic uniform, Trotter sought to push its proportions and materiality for summer, gathering in sections of shirts with a utilitarian bent, adding an exaggerated fringe to oversized jumpers and patchworking extra panels onto her now avant-garde macs. And given the unisex nature of this collection, the brand's wildly successful menswear line also got some runway airtime.
Best in show: As fun as all the tinted plastic outerwear was, it's hard to go past Trotter's camel wrap skirt and apron dress and her reworked trenches. A coated blue iteration will add a welcome primary punch to any spring wardrobe.