Emilio Pucci S/S 2016

Mood board: The mood at Emilio Pucci got completely recast this season as Milan-based creative director Massimo Giorgetti took the helms of the storied Florentine label for the first time, turning it from a high-octane sex machine for the red carpet into a more playful, feminine discourse on mix and matching dressing. Giorgetti is known for his flair with street wear and he dumped a healthy helping of easy, breezy sporty clothing onto the runway, much of which will surely find its way onto the backs of more women, and certainly those that wake up before noon.
Best in show: Giorgetti is a print whiz kid and our favourite pieces reflected his mastery of this oeuvre. New this season was a playful underwear marine pattern that has zooming fish and floating octopus dancing along a seascape. Of his trickier techniques, the best were his use of sequins, which yielded fabulous dreamscape-like patterns on two-piece dressing.
Finishing touches: The shoes in this collection were stellar. Giorgetti dazzled up his flat footwear with gumball sized white pearls and splashed the fronts of other sandals with piles of fluffy, colourful ostrich feathers.
INFORMATION
Photography: Jason Lloyd-Evans
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
JJ Martin
-
Venerable British car-maker AC goes OTT with the high-output, low-slung AC GT SuperSport
Pitched at all-American fans of the original AC Cobra, the GT SuperSport is a fearsome two-seat roadster with more muscle than ever before
-
The dynamic young gallerists reinvigorating America's art scene
'Hugging has replaced air kissing' in this new wave of galleries with craft and community at their core
-
Out of office: the Wallpaper* editors’ picks of the week
While a few of our editors were in Europe for various showcases and launches, others stayed local, uncovering new cuisines, eccentric exhibitions and glorious gardens this side of the Channel
-
Milan exhibition celebrates 20 years of Armani Privé: ‘Haute couture is fashion when it becomes art’
Hosted at the Tadao Ando-designed Armani/Silos, ‘Giorgio Armani Privé 2005-2025, Twenty Years of Haute Couture’ displays an expansive collection of the Italian designer’s showstopping haute couture creations
-
Milan Fashion Week Men’s S/S 2023: Fendi to Prada
From Prada’s exploration of archetypal menswear garments to JW Anderson’s much-anticipated debut in the city, the best of Milan Fashion Week Men’s S/S 2023, as it happens
-
Milan Fashion Week A/W 2022: Prada to Bottega Veneta
In this extended report, Scarlett Conlon reports live from the Milan Fashion Week A/W 2022 shows, with rolling coverage as they take place on the runway
-
Giorgio Armani A/W 2020 Milan Fashion Week Women's
-
Bottega Veneta A/W 2020 Milan Fashion Week Women's
-
Ports 1961 A/W 2020 Milan Fashion Week Women's
-
BOSS A/W 2020 Milan Fashion Week Women's
-
Dolce & Gabbana A/W 2020 Milan Fashion Week Women's