fashion week show with models
(Image credit: Jason Lloyd-Evans)

Mood board: The mood at Emilio Pucci got completely recast this season as Milan-based creative director Massimo Giorgetti took the helms of the storied Florentine label for the first time, turning it from a high-octane sex machine for the red carpet into a more playful, feminine discourse on mix and matching dressing. Giorgetti is known for his flair with street wear and he dumped a healthy helping of easy, breezy sporty clothing onto the runway, much of which will surely find its way onto the backs of more women, and certainly those that wake up before noon.

Best in show: Giorgetti is a print whiz kid and our favourite pieces reflected his mastery of this oeuvre. New this season was a playful underwear marine pattern that has zooming fish and floating octopus dancing along a seascape. Of his trickier techniques, the best were his use of sequins, which yielded fabulous dreamscape-like patterns on two-piece dressing.

Finishing touches: The shoes in this collection were stellar. Giorgetti dazzled up his flat footwear with gumball sized white pearls and splashed the fronts of other sandals with piles of fluffy, colourful ostrich feathers.

fashion week show with models

(Image credit: Jason Lloyd-Evans)

fashion week show with models

(Image credit: Jason Lloyd-Evans)

fashion week show with models

(Image credit: Jason Lloyd-Evans)

fashion week show with models

(Image credit: Jason Lloyd-Evans)

INFORMATION

Photography: Jason Lloyd-Evans

JJ Martin