Mood board: Rag & Bone’s marriage of American workwear with British-inspired tailoring continued to ring true as contrasts of masculine and feminine recurred throughout the latest collection. Tongue-in-cheek twists on classic staples, such as blazers, trench coats, suit trousers and cable knit sweaters, were amplified by the use of graphic houndstooth checks, faux Mongolian shearling and dark florals, to deliver a strong dose of the label¹s signature downtown aesthetic.
Team work: Inspired by the growing confluence of human interaction and technology, Rag & Bone sought out innovators such as the digital art collective Limelight and Panasonic to create an immersive digital backdrop that changed from city skylines and landscapes to 3D mapped composites of the human form as models emerged onto the runway.
Sound bite: Rag & Bone has an innate image that fuses New York aesthetic with English heritage, ultimately through wearable clothing that as the seasons go on evolve alongside our customers, says creative director Marcus Wainwright. ‘Style is about the individual. Each season we push the boundaries of the brand to trial new fusions of themes, fabrics and silhouettes that may not be traditionally married together to ensure we are continuing to experiment and refresh our collections’. §
