Max Mara A/W 2019 Milan Fashion Week Women's
Mood board: In recent seasons, brands have been recalibrating their concept of sexuality. Post #MeToo, as the awareness of the male gaze has become heightened, male designers and women alike are questioning how we can be both provocative and powerful. Max Mara knows strong dressing inside out. Its 101801 wool and cashmere coat has been a powerful woman’s wardrobe mainstay since 1981. Glamour was a particular style note of this decade, and it’s a look Italian brand’s are well versed in. See Versace, Cavalli and Fendi. This was the main inspiration behind Max Mara’s A/W 2019 offering, with creative director Ian Griffiths referencing Linda Evangelista as an autumn icon. Silhouettes were strong, wider, boxier and leggier. Utilitarian and executive. Imagined in shades of black, caramel and beige, with pops of highly saturated colour and a swathe of sensual animal prints.
Best in show: Max Mara is the progenitor of beige, and it’s the tone dominating the A/W 2019 catwalk and the street style scene outside the shows. Griffith opened the show with three models strutting down the catwalk together, wearing wool blazers, mohair cardigans and knee high boots, in monochromatic cyan, cerulean and corn yellow. The proceeding beige oversized jackets, houndstooth coats and wide tweed trousers also made for punchy power dressing.
Scene setting: Max Mara switched up its usual show venue location, bringing guests to a vast subterranean atrium at Universita Luigi Bocconi. The stark space was built by Italian practice Grafton Architects in 2008. When the women attend this year's graduate, we know what they’ll want to be wearing.
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
-
The Macallan Horizon with Bentley Motors is a decadent whisky with a luxurious twist
The Macallan and Bentley Motors release ‘The Macallan Horizon’, a single malt whisky with a 180-degree twisted presentation
By Tianna Williams Published
-
Ruby Dickson’s Kim Kardashian paintings explore celebrity culture in London
Ruby Dickson’s ‘Maybe my fairy-tale has a different ending than I dreamed it would. But that’s OK’ is exhibiting at Nicoletti gallery, London
By Sam Moore Published
-
Mayfair’s Murano offers beautiful design and incisively cooked food
Angela Hartnett’s Murano celebrates 15 years of Italian supremacy in London with a fresh look by Fabled Studio
By Sofia de la Cruz Published
-
Milan Fashion Week Men’s S/S 2023: Fendi to Prada
From Prada’s exploration of archetypal menswear garments to JW Anderson’s much-anticipated debut in the city, the best of Milan Fashion Week Men’s S/S 2023, as it happens
By Jack Moss Last updated
-
Milan Fashion Week A/W 2021: designers riff on romp and relaxation
Milan Fashion Week offered a wardrobe for life after lockdown, by brands including Fendi, Prada, Salvatore Ferragamo, Valentino and Giorgio Armani
By Laura Hawkins Last updated
-
The filmic vision of Paris’ virtual men’s fashion week
Take an in-depth look at the trends of Paris' fashion week for Spring/Summer 2021, where brands turned to the moving image to express their collections virtually
By Pei-Ru Keh Last updated
-
Giorgio Armani A/W 2020 Milan Fashion Week Women's
By Laura Hawkins Last updated
-
Bottega Veneta A/W 2020 Milan Fashion Week Women's
By Laura Hawkins Last updated
-
Ports 1961 A/W 2020 Milan Fashion Week Women's
By Laura Hawkins Last updated
-
BOSS A/W 2020 Milan Fashion Week Women's
By Laura Hawkins Last updated
-
Dolce & Gabbana A/W 2020 Milan Fashion Week Women's
By Laura Hawkins Last updated