Philipp Plein A/W 2017

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The designer rented out the New York Public Library for his American debut
Philipp Plein A/W 2017.
(Image credit: Jason Lloyd-Evans)

Scene setting: Just like the state of Texas, bigger is better for Philipp Plein, and the designer rented out the New York Public Library for his American debut, which combined both his womenswear and menswear A/W 2017 collections. The designer worked with regular collaborator Simon Costin on the show’s set design, and women lined the grand stairs at the entrance dressed as the Statue of Liberty. Inside, signs hanging on the walls read things like ‘Plein for President’, and along the runway chain link fences were decorated with illuminated slogans.

Mood board: The collection conveyed Plein’s ‘lit’ - a word the designer uses often - and encompassed his idea of America, which was probably formed by watching a lot of hip hop videos. Clothing labels like Rocawear and FUBU were sure to help inform the designer’s collection, which was full of large parkas and puffer jackets, fur coats and embellished denim.

Finishing touches: Plein hired an Elvis impersonator and the famous Naked Cowboy who performs in Times Square to entertain the crowd. Hair stylists formed cornrows in the models’ hair, while patches with the Plein logo and ‘I love New York' covered a number of coats, knits and bomber jackets.

Women lined the grand stairs at the entrance dressed as the Statue of Liberty

Philipp Plein A/W 2017.

(Image credit: Jason Lloyd-Evans)

The collection conveyed Plein’s ‘lit’.

Philipp Plein A/W 2017.

(Image credit: Jason Lloyd-Evans)

Plein hired an Elvis impersonator and the famous Naked Cowboy who performs in Times Square to entertain the crowd.

Philipp Plein A/W 2017.

(Image credit: Jason Lloyd-Evans)

Models with the Plein logo and ‘I love New York' covered a number of coats, knits and bomber jackets.

Philipp Plein A/W 2017.

(Image credit: Jason Lloyd-Evans)
Ann Binlot

Ann Binlot is a Brooklyn-based freelance writer who covers art, fashion, design, architecture, food, and travel for publications like Wallpaper*, the Wall Street Journal, and Monocle. She is also editor-at-large at Document Journal and Family Style magazines.