Tommy Hilfiger A/W 2015

Ali MacGraw circa Love Story meets American football for the house's sporting 30th anniversary celebration

4 girls wearing various leather sports jerseys and jackets
(Image credit: Jason Lloyd-Evans)

Scene setting: Tommy Hilfiger sure knows how to put on a big production. This season's showing saw the Park Avenue Armory transform into an American football field - with scoreboard, goal posts and even Jumbotron. The incredible set was designed by Randall Peacock, who's created the label's immersive settings since 2012.

Mood board: Taking stylistic cues from Ali MacGraw in Love Story, Hilfiger assembled a carefree collection of duffle coats, capes and coach jackets that captured that game day spirit. A liberal use of shearling, leather and mohair kept even the most sportswear-inflected looks modern and polished.

Finishing touches: Established in 1985, Tommy Hilfiger turns the big 30 this year. To mark this milestone, this season's offering includes sweatshirts and leather clutches featuring commemorative anniversary patches. Set against more refined pieces like leather kick-pleat skirts and bell-sleeved chiffon and velvet dresses, the collection was a holistic tribute to an all-American lifestyle through and through.

Photography: Jason Lloyd-Evans

4 Models wearing checkered dresses skirt and jacket and checkered coat

(Image credit: Jason Lloyd-Evans)

4 models in checkered dresses and sports themed skirts and jerseys

(Image credit: Jason Lloyd-Evans)

Models wearing various outfits, maroon dress with jacket, red jacket with black trousers, fur coats and leggings

(Image credit: Jason Lloyd-Evans)

Backstage models wearing various outfits

(Image credit: Jason Lloyd-Evans)

Pei-Ru Keh is a former US Editor at Wallpaper*. Born and raised in Singapore, she has been a New Yorker since 2013. Pei-Ru held various titles at Wallpaper* between 2007 and 2023. She reports on design, tech, art, architecture, fashion, beauty and lifestyle happenings in the United States, both in print and digitally. Pei-Ru took a key role in championing diversity and representation within Wallpaper's content pillars, actively seeking out stories that reflect a wide range of perspectives. She lives in Brooklyn with her husband and two children, and is currently learning how to drive.