Loewe at Paris Fashion Week Men's S/S 2019

Loewe S/S 2019 collection with pom poms on the floor

Loewe S/S 2019. Photography: Manuel Braun

(Image credit: Manuel Braun)

Staging: Loewe’s mood for summer is lightness. The Place Saint-Sulpice headquarters was littered in hand-made rainbow pom-poms and candy-striped vinyl ribbon. It served as a playfully naive backdrop to the S/S 2019 collection which draws inspiration from the colours of playgrounds and summer holidays. Images of the collection’s lookbook were taken for the second time by the American art photographer Duane Michals. In a first for the brand’s seasonal shoots, the clothes were shot inside a domestic setting – the Casa Gallardo in Madrid.

Mood board: The clothes focus on weightlessness. Multicolour polyester cotton melange sweaters, patchwork linen tunics and trousers, crochet knit tops with floral patchworks radiate a boyish bohemian sprit. Botanical and geometric motifs from sea urchins to whelks are applied to the brand’s iconic bags and canvas sneakers or made into ceramic, leather and metal charms. Tracksuits come in watermelon-striped cotton knit, glazed python and ombré inkblot linen.

Team work: Anderson’s collections for the Spanish house are always steeped in whimsy – his animal-themed leather purses and small handbags have become collectable seasonal items. Just look up the elephant and mouse-shaped coin purses in calf leather! For S/S 2019, mythological lions feature heavily across the collection but there’s a new elephant in the room. Disney’s loveable Dumbo features on a pair of pyjama trousers, a cotton polo neck and the Goya backpack.

Loewe S/S 2019 collection, male modelling crocheted clothing — Loewe S/S 2019. Photography: Manuel Braun

Topless male model walking into a room of pom poms wearing a jacket for Loewe S/S 2019 collection — Loewe S/S 2019. Photography: Manuel Braun

Male models modelling Loewe's S/S 2019 collection — Loewe S/S 2019. Photography: Manuel Braun

Males modelling colourful, highly patterned clothing from Loewe's collection — Loewe S/S 2019. Photography: Manuel Braun

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London based writer Dal Chodha is editor-in-chief of Archivist Addendum — a publishing project that explores the gap between fashion editorial and academe. He writes for various international titles and journals on fashion, art and culture and is a contributing editor at Wallpaper*. Chodha has been working in academic institutions for more than a decade and is Stage 1 Leader of the BA Fashion Communication and Promotion course at Central Saint Martins. In 2020 he published his first book SHOW NOTES, an original hybrid of journalism, poetry and provocation.