Boss A/W 2018 menswear
Mood board: Athleisure may be here to stay, but in Hugo Boss’ good hands, it doesn’t mean having to sacrifice crispness or sophistication. In a clever union of sportswear tropes and sleek tailoring, the brand presented a collection that mixed its signature suiting with athletic oversized outerwear, crinkled and quilted trousers and swarthy wool-cashmere capes, all in the heart of midtown New York. Drawing inspiration from the iconic motifs of baseball uniforms and sports logos, Boss applied details such as drawstring ties, ribbed cuffs and piped shirt edges, to its stylistic hallmarks for a renewed energy.
Best in show: Tailoring will always be a Boss calling card, and for this season, the introduction of new proportions and silhouettes such as double-breasted greatcoats and cropped trouser lengths, demonstrated the brand’s inherently innovative spirit. Whether rendered in technical stretch-nylon or more classic pinstripe wool and presented in hues ranging from off-white to grey, brown and cognac, there was an underlying jauntiness and a fresh fluidity to the label’s breadwinning suits, jackets and trousers.
Sound bite: Speaking backstage after the show, Boss’ chief brand officer Ingo Wilts said, ‘our idea was always about sports tailoring - the idea of bringing the trend of athleisure into our heritage. We've shown in New York before and we love showing in New York. One sport that [is always] on the radar here is baseball, so we brought this theme [out] in a very sophisticated way. Athleisure is very important because it's not anymore that you wear a suit [all the time], it's more about the [overall] wardrobe.’