Eytys' striking new Stockholm flagship is an ode to brutalism
With its grey colour scheme, block-like forms and sharp angles, Eytys’s new Stockholm flagship is a Brutalist affair. Conceived by Max Schiller, the Swedish brand’s co-founder and creative director alongside cabinet-maker Axel Wannberg, the store was designed to reflect the unisex label’s no-fuss approach to fashion.
Inside, contrasting materials and finishes are layered into an unusual but harmonious collage of pattern and texture - it’s an approach that Schiller says was inspired by the Barcelona home of Catalan sculptor Xavier Corbero: ‘The residence is like a holy space in which it feels like all types of objects can be placed and still look like they belong there, he says of Corbero’s sprawling labyrinth of concrete vaults and organic sculptures. ‘That’s always a challenge and very few have done it in such a interesting way as Corbero.’
In the store, this mix and match method can be seen in the warm Italian poplar burl that sits against the metallic epoxy floor, or the Mario Bellini floor lamp from 1967, which juxtaposes the stark industrial fluorescent lights.
Another point of reference for Schiller and Wannberg was the elegant yet industrial work of Japanese post-modernist Shiro Kuramata: ‘We’re especially fond of his work for Issey Miyake in the 1980s,’ says Schiller. ’I believe we came to a point where we integrated the Kuramata references without thinking about it.’
Located at Norrlandsgatan 22, the new premises replaces Eytys’s original Stockholm outpost. With twice the amount of space, the new flagship showcases the young brand’s complete sneaker and accessory line as well as a curated, rotating selection of reading material, ready-to-wear and interior products.