Eytys' striking new Stockholm flagship is an ode to brutalism

With its grey colour scheme, block-like forms and sharp angles, Eytys’s new Stockholm flagship is a Brutalist affair. Conceived by Max Schiller, the Swedish brand’s co-founder and creative director alongside cabinet-maker Axel Wannberg, the store was designed to reflect the unisex label’s no-fuss approach to fashion.
Inside, contrasting materials and finishes are layered into an unusual but harmonious collage of pattern and texture - it’s an approach that Schiller says was inspired by the Barcelona home of Catalan sculptor Xavier Corbero: ‘The residence is like a holy space in which it feels like all types of objects can be placed and still look like they belong there, he says of Corbero’s sprawling labyrinth of concrete vaults and organic sculptures. ‘That’s always a challenge and very few have done it in such a interesting way as Corbero.’
In the store, this mix and match method can be seen in the warm Italian poplar burl that sits against the metallic epoxy floor, or the Mario Bellini floor lamp from 1967, which juxtaposes the stark industrial fluorescent lights.
Another point of reference for Schiller and Wannberg was the elegant yet industrial work of Japanese post-modernist Shiro Kuramata: ‘We’re especially fond of his work for Issey Miyake in the 1980s,’ says Schiller. ’I believe we came to a point where we integrated the Kuramata references without thinking about it.’
Located at Norrlandsgatan 22, the new premises replaces Eytys’s original Stockholm outpost. With twice the amount of space, the new flagship showcases the young brand’s complete sneaker and accessory line as well as a curated, rotating selection of reading material, ready-to-wear and interior products.
The no-fuss store was conceived by co-founder and creative director Max Schiller alongside cabinet-maker Axel Wannberg
Inside, contrasting materials and finishes are layered into a collage of pattern and texture, inspired by the Barcelona home of Catalan sculptor Xavier Corbero
Another point of reference for Schiller and Wannberg was the elegant yet industrial work of Japanese post-modernist Shiro Kuramata
INFORMATION
For more information, visit the Eytys website
ADDRESS
Eytys
Norrlandsgatan 22
111 43 Stockholm
Sweden
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Ali Morris is a UK-based editor, writer and creative consultant specialising in design, interiors and architecture. In her 16 years as a design writer, Ali has travelled the world, crafting articles about creative projects, products, places and people for titles such as Dezeen, Wallpaper* and Kinfolk.
-
Classic New York restaurants for delicious food and inspired design
From Michelin-starred fine dining to reimagined retro diners, these are the most emblematic (and easy-on-the-eye) places to eat in the Big Apple
-
Ten super-cool posters for the Winter Olympics and Paralympics have just been unveiled
The Olympic committees asked ten young artists for their creative take on the 2026 Milano Cortina Games
-
A local architect’s guide to Accra
Alice Asafu-Adjaye, founder of architecture studio Mustard, describes the Ghanaian capital as spicy, colourful and loud. Here’s how to tap into its contagious energy
-
LA confidential: Phillip Lim’s inaugural concept store is a triumphant homecoming
-
Moscow mule: Aquazzura and Casa Do Passadiço paint the town red
-
Loewe celebrates its past, present and future with a new flagship in Madrid
-
Leather system: bags of style at Tsatsas’ new Frankfurt showroom
-
House warming: Want Les Essentiels opens its first global boutique in NY
-
Hussein Chalayan opens his first flagship in London
-
London concept store LN-CC peels off its winter coat to reveal its latest Gary Card-conceived skin
-
Carlo Brandelli constructs a new flagship and vision for Kilgour on Savile Row