Etienne Russo’s Milan S/S 2011 fashion week diary

Etienne Russo’s Milan S/S 2011 fashion week diary

A great fashion show requires an equally extraordinary producer. Named Best Showman by Wallpaper* in 2009, Etienne Russo is the genius behind some of our favourite shows, including Moncler Gamme Bleu’s S/S 2010, which took over the Piscina Cozzi and won our Best Spectacle award (W*131). Here, the showman extraordinaire reveals a little of what pulling off these feats entails, with his diary of Milan fashion week S/S 2011: menswear collections.

Along with his expansive team at events company Villa Eugénie, this month Russo has produced the S/S Milan shows for Moncler Gamme Bleu and Corneliani, while in the past he has masterminded those for an impressive roll call of names, such as Hermès, Sonia Rykiel, Dries Van Noten, Lanvin and Chanel, to name just a few.

Russo has already jetted off to Paris, where he’ll be producing spectacles for Dior Homme, Lanvin, Hermès, Thom Browne and Kris Van Assche. Check back soon to see the best from Paris’ S/S 2011 menswear collections on

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