Dior relaunches its Omotesando Tokyo tower
Giving its Tokyo flagship a new look, Christian Dior has relaunched its Omotesando locale as a contemporary interpretation of the historic Avenue Montaigne boutique in Paris. Forgoing a conventional salon layout, collections are displayed together in an open plan with expansive mirrored ceilings, metallic grey covered walls and pale parquet flooring. Several commissioned artworks harmonise with Dior’s design tenets, working their way into the structure of the boutique.
The first floor’s perfume room features toile de jouy walls and mirrors by Tim Hailand, while a metallic bench by Johnny Swing sits parallel to the ready-to-wear collection. A video art wall of flowers by Yorame serves as the backdrop for the ground floor and Terence Main’s centrepiece seating surrounds a bouquet of flowers in keeping with the theme. The building retains its striking original glass façade, designed by architecture firm Sanaa.