Ben Gorham saddles up with Frame on a rodeo inspired collaboration
We’ve always had a nose for Byredo’s fragrances, the perfume house founded by the Swedish ex-basketball player Ben Gorham. Having celebrated its tenth anniversary in 2016, Byredo also launched a leather goods collection the previous year, and now Gorham has teamed up with denim label Frame on its first menswear collaboration.
‘Although most know Ben for his work in the fragrance industry, as friends we have always admired his unique sense of style and his playful approach to masculine dressing,’ explain Frame Denim founders Jens Grede and Erik Torstensson. In his fragrances, Gorham has nodded to a wide range of references, from tree houses to nurses working during the First World War, and his first ready-to-wear collection is inspired by the evolving youth culture within rodeo and ranch life.
‘My initial experiences of rodeo culture come from old Western movies,’ Gorham explains. ‘Denim for me was always tied to that idea of the American cowboy. When I was asked to do the capsule collection, I started my exploration of that idea.’ The collection features Ford logo t-shirts, paisley-lined patchwork denim jackets and buckled waistcoats. ‘It evolved to an interesting hybrid of western, street and sportswear culture that I was seeing younger generations wearing around the rodeo circuits,’ he says.
‘We loved the idea of creating a super-slick western style collection, capturing the rawness and masculinity behind the culture,’ Grede and Torstensson add. ‘The raw denim, aged leather and vintage t-shirts still embody Frame, but from a different perspective. The power of collaborating with friends enables us to experiment and explore a wider visual.’ For Grede, Torstensson and Gorham, this is a partnership riding high.
INFORMATION
For more information, visit the Frame website
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
-
Pininfarina Battista Reversario is a new one-off electric hypercar
The all-electric Pininfarina Battista Reversario is joining its aesthetic inverse in an ultra-select car collector’s garage. We take a look at a car built to a very precise order
By Jonathan Bell Published
-
Fernando Jorge’s fluid diamond earrings show his curve appeal
Discover Brazilian jewellery designer Fernando Jorge's snake-like silhouettes and graphic shapes
By Hannah Silver Published
-
Abreham Brioschi debuts Ethiopia-inspired rugs for Nodus
Abreham Brioschi teams up with luxury rug experts Nodus to translate visions from his heritage into a tactile reality
By Ifeoluwa Adedeji Published
-
New Byredo store opens in London’s Covent Garden
Byredo has unveiled a new Covent Garden store, its second bricks-and-mortar destination in London
By Hannah Tindle Published
-
Lucia Pica on the power of Byredo’s matte liquid lipsticks
Lucia Pica speaks to Wallpaper* about her latest collection of matte liquid lipsticks for Byredo, including a ‘knock out’ shade of red
By Hannah Tindle Published
-
Year in review: top 10 beauty and grooming features of 2023, selected by Wallpaper’s Hannah Tindle
Our top 10 beauty and grooming features of 2023 span from Prada’s make-up debut to Japanese hair styling and the secrets of Björk’s nail artist
By Hannah Tindle Published
-
Boxing Day: seductive beauty packaging from the past year
On Boxing Day, we reflect on some of the most seductive beauty packaging of 2023, from Hermès to Rabanne
By Hannah Tindle Published
-
Wallpaper* gift guide: shopping with beauty & grooming editor Hannah Tindle
From a denim-toned eyeshadow palette to the perfect pair of jeans, and a heavenly blue bathrobe, these cool tones and stylish finds make for a super-luxe gift guide
By Hannah Tindle Published
-
Fashion trends 2021: style must-haves selected by the Wallpaper* editors
We reveal the fashion trends for men and women and style must-haves Wallpaper's editors are lusting after for 2021
By Jack Moss Last updated