American designer Alexander Wang expands into Asia with an Aoyama Tokyo abode

Retail Directory Fashion Alexander Wang
(Image credit: Alexander Wang )

In the past year, American fashion designer Alexander Wang (opens in new tab) has rapidly expanded his eponymous retail empire across Asia, with a two-pronged focus on China and now Japan. Wang’s latest freestanding flagship transports his modernist New York design signature to Tokyo’s fashion epicentre in the Aoyama district. Housed within a clean, minimalist box, the store builds on the designer’s recent Shanghai opening, where white Carrara marble and black Marquina marble dominate his retail expansion.

The central staircase, framed with concrete panels and finished with polished-bronze trim, links the store’s three levels, which house the men’s, women’s, T By Alexander Wang, accessories and Objects collections. Playing with transparency and opacity throughout, Wang has installed hanging glass units and floating shelving that peer down on white marble display pedestals. This may be Wang’s fifth store in Japan, but it’s a testament to his new globalised aesthetic.

Retail Directory Fashion Alexander Wang

(Image credit: Alexander Wang )

Retail Directory Fashion Alexander Wang

(Image credit: Alexander Wang )

Retail Directory Fashion Alexander Wang

(Image credit: Alexander Wang )

Retail Directory Fashion Alexander Wang

(Image credit: Alexander Wang )

ADDRESS

Alexander Wang (opens in new tab)
5-3-20 Minamiaoyama, Minato-Ku
Tokyo 107 0062 Japan

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