Moncler reveals plans for ‘City of Genius’ in Shanghai, alongside a star-studded line-up of collaborators
Moncler has announced the latest chapter of its Genius project, which will see collaborators from Nigo to A$AP Rocky unite in Shanghai to create a ‘City of Genius’ later this month

From a blockbuster exhibition in Milan Central Station to a high-altitude runway show in the alps, Moncler doesn't shy away from statement-making happenings – a tradition which will continue with an event in Shanghai later this month, featuring a star-studded roster of collaborators revealed by the brand this morning (8 October 2024).
Coinciding with Shanghai Fashion Week, it is the latest chapter of Moncler Genius, which sees the fashion label unite with various designers and creatives who each create a collection or project reinterpreting the Moncler brand in their own visual language (previously, it has featured collaborations with Pharrell Williams, Rick Owens and Adidas, to name a few). The latest collections will be revealed in Shanghai on 19 October via a series of immersive events.
Moncler unveils 'The City of Genius' in Shanghai
Moncler campaign stills from short movie 'The City of Genius’
The bustling city of Shanghai has inspired Moncler to create its own ‘City of Genius’, a vast 30,000 square-metre space which so far largely remains under wraps. Moncler calls it a ‘creative hub’ whereby people can come together and enjoy art, design and entertainment, as well as the work of the Genius collaborators, and hope it will be a space for fostering creativity. The ‘City’ will be divided into different neighbourhoods.
The inspiration for ‘The City of Genius’ came from a 1960s study which found that 98 per cent of five-year-olds qualify as geniuses, but by the time they reach adulthood, that percentage decreases to 2 per cent. Moncler’s mission is to keep this genius alive. Helping to achieve this, the trailblazing roster of co-creators for 2024 includes Edward Enninful (OBE), Hiroshi Fujiwara, Donald Glover, LuLu Li, Nigo, Palm Angels, A$AP Rocky, and Willow Smith. The teaser campaign, titled ‘Born Genius’, reflects on this and imagines the Moncler Genius 2024 line-up as five-year-old muses of themselves.
Moncler campaign stills from short movie 'The City of Genius’
Meanwhile a short movie called ‘The City of Genius’ directed by photographer, artist and filmmaker Wing Shya and featuring singer-songwriter and artist Leah Dou, dives into the core narrative of Moncler Genius, and explores its connection to Shanghai. To round-off the event, Rick Owens and Jil Sander will present their own collections at ‘The City of Genius’ on 19 October, an event which will also be livestreamed on WeChat, Douyin, RED, and Weibo.
Watch the preview film below.
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Tianna Williams is Wallpaper*s staff writer. Before joining the team in 2023, she contributed to BBC Wales, SurfGirl Magazine, Parisian Vibe, The Rakish Gent, and Country Life, with work spanning from social media content creation to editorial. When she isn’t writing extensively across varying content pillars ranging from design, and architecture to travel, and art, she also helps put together the daily newsletter. She enjoys speaking to emerging artists, designers, and architects, writing about gorgeously designed houses and restaurants, and day-dreaming about her next travel destination.
-
ICON 4x4 goes EV, giving their classic Bronco-based restomod an electric twist
The EV Bronco is ICON 4x4’s first foray into electrifying its range of bespoke vintage off-roaders and SUVs
By Jonathan Bell Published
-
‘Dressed to Impress’ captures the vivid world of everyday fashion in the 1950s and 1960s
A new photography book from The Anonymous Project showcases its subjects when they’re dressed for best, posing for events and celebrations unknown
By Jonathan Bell Published
-
Inside Camperlab’s Harry Nuriev-designed Paris store, a dramatic exercise in contrast
The Crosby Studios founder tells Wallpaper* the story behind his new store design for Mallorcan shoe brand Camperlab, which centres on an interplay between ‘crushed concrete’ and gleaming industrial design
By Jack Moss Published