Golden Goose’s ‘Haus of Dreamers’ project begins with an immersive journey through Venice

Venice-based footwear label Golden Goose launched its ’Haus of Dreamers’ platform with performances and installations by international creatives across the floating city

Quannah Chasinghorse performs on Venice’s Rialto Bridge as part of Golden Goose ‘Haus of Dreamers’
Quannah Chasinghorse performs on Venice’s Rialto Bridge as part of Golden Goose ‘Haus of Dreamers’ project
(Image credit: Photography by Lucas Possiede, courtesy of Golden Goose)

’A community of dreamers’ is how Italian footwear brand Golden Goose evocatively describes its ‘Haus of Dreamers’ project, an expansive, genre-spanning project that launched this week in Venice. 

Coinciding with the 18th Architecture Biennale currently taking place across the floating city, ‘Haus of Dreamers’ was inaugurated with its first large-scale event – an invitation to five international creatives to interpret Venetian icons in their own distinct style. 

These included Italian architect Fabio Novembre, American model and indigenous activist Quannah Chasinghorse, Los Angeles tattooist Dr Woo, South Korean singer and musician Sunmi, and British actress Suki Waterhouse, who each interpreted the brief in a series of live performances and immersive installations among Venetian landmarks. 

Golden Goose ‘Haus of Dreamers’ in Venice

Venice canal with gondalas

Guests were transported between performances by gondola

(Image credit: Photography by Lorenzo Serafini Boni, courtesy of Golden Goose)

Beginning in the Venice Pescheria fish market, Novembre created an illusory tunnel of decreasing portals through which attendees walked towards the Grand Canal and onto gondolas; next, Chasinghorse recited an original poem that nodded to the city’s history as a diverse cultural meeting and trade point from a gilded frame on the famed Rialto Bridge.

Dr Woo and Waterhouse’s performances both took place at The Venice Venice Hotel, the former draping the space’s interior with textiles and porcelain ‘to evoke the skin and bone of the city’, the latter collating photographs of the city that were then added to with images taken of the various attendees (‘artistic keepsakes of an unforgettable night’). Finally, at a dinner – which also took place at the hotel – Sunmi performed one of her songs alongside a traditional Venetian orchestra, surrounded by hundreds of candles.

‘Haus is coming from the need of people to become culture and not only to read about or buy culture,’ Silvio Campara, Golden Goose’s CEO, tells Wallpaper*. ‘Culture is not about artworks or history, it’s about exchanging points of view.’

Quannah Chasinghorse recites poem

Chasinghorse, a model and indigenous activist, recited an original poem celebrating Venice as a cultural meeting point

(Image credit: Courtesy of Golden Goose)

‘Haus of Dreamers’ – which Golden Goose describes as ‘a global cultural platform to unleash creativity, a series of events and collaborations’ – is ongoing, and will call the industrial port of Venice, Marghera, home (the brand itself was founded in the city in 2013). There, a dedicated space will comprise an academy, archive, library, auditorium and exhibition space with a focus on ‘craft, culture and art’.

That said, the Haus project will also live digitally. ‘It is much more than an immersive physical space,’ continues Campara. ‘We’ve designed the building of our dreams to be a permanent home for our community of dreamers, celebrating craftsmanship and arts. People will be able to experience what Haus is, starting from Marghera [then going to] different locations around the world with unique events, immersive pop-up experiences, and many other creative activations.’

The next stop? Fashion week in Paris in October 2023, where the ‘Haus of Dreamers’ journey will continue.

China with tattoo motifs

Tattoo artist Dr Woo used textiles and porcelain ‘to evoke the skin and bone of the city’

(Image credit: Courtesy of Golden Goose)
Fashion Features Editor

Jack Moss is the Fashion Features Editor at Wallpaper*, joining the team in 2022. Having previously been the digital features editor at AnOther and digital editor at 10 and 10 Men magazines, he has also contributed to titles including i-D, Dazed, 10 Magazine, Mr Porter’s The Journal and more, while also featuring in Dazed: 32 Years Confused: The Covers, published by Rizzoli. He is particularly interested in the moments when fashion intersects with other creative disciplines – notably art and design – as well as championing a new generation of international talent and reporting from international fashion weeks. Across his career, he has interviewed the fashion industry’s leading figures, including Rick Owens, Pieter Mulier, Jonathan Anderson, Grace Wales Bonner, Christian Lacroix, Kate Moss and Manolo Blahnik.