What does Design mean to you?
I personally think design is the making of something that can make people feel confused, inspired and excited at the same time. It can be practical, completely useful, and can also revolutionise the way people think, act and live. e.g. Olivetti’s typewriter anyone? It’s another fascinating way of expressing who we are and who we want to be, and how humanity is continuously evolving, renewing itself in the most intriguing and bewildering ways.
How important is Design in your life? Is it something you value, and if so, how?
As a kid, the design world wasn’t something I was repeatedly exposed to, so I didn’t really pay much attention to it. Growing up as a teenager in the continuously evolving city of Milan, and studying art, led me to a greater appreciation of how the city I had lived in my whole life was full of surprises, making me love my surroundings and appreciate the art around me. So when I moved to London I started valuing design even more, especially because it keeps life interesting. There is always something to learn, which you had never noticed or cared about before, ready to be discovered.
Are you more interested in objects or experiences? Make your case for either.
Experiences. I love wandering in an exhibition, being able to interact with all of my senses with an installation or a piece of art. I do love ’objects’ as well because they are timeless and you can always look back at them, tracing back a memory or a special moment. However, I prefer ’experiences’ because they have to be enjoyed and lived in the moment, sparking an emotion, which you probably won’t be able to experience ever again. Also, being a millennial bombarded by easily accessible images 24/7, if I get to experience something special which cannot be shared online, then I’ll cherish the moment even more.
What three names come to mind when you think of Design?
Mario Bellini, Ettore Sottsass, Nina Yashar.
When I think about design, these three names come up mainly because they were the first I was exposed to when interning at LaDoubleJ.com in 2015, but also because they were the first which sparked my interest in interior design/architecture. Nina Yashar’s interview for LaDoubleJ.com was the first interview I transcribed, and at the time one of the first design mavens she mentioned and which she also stocks in her amazing Via Spiga Gallery was Ettore Sottsass, king of the Memphis movement, which I immediately fell in love with. On top of that, the office I was working in at the time, was also based in architect Mario Bellini’s former headquarters, which had been designed and built by him and his team, so I was literally surrounded by design influences.
Where do you want to be in 20 years time?
I’d hopefully want to be writing about fashion as an editor at large for a magazine, travelling around the world, maybe consulting for brands? But I think that with the advent and advancement of digital media, so many new jobs are popping up and you never know what you’ll be doing in 20 years. So my mantra for now is: ’Wait and See.’