20/20 Vision: what today's 20-year-olds think about design

20/20 Vision: what today's 20-year-olds think about design

What do 20-year-olds think about design, and how does it fit into their lives? We asked 20 selfie-shooting Wallpaper* natives for their point of view...

What does Design mean to you?
When I think of design as a whole I think of artistic creation. I think of different styles of architecture, fashion, products and even sound. Everything can tie into design when it is created for a purpose. A design can have several purposes, and it can make you happy or sad. When I see a design that is aesthetically pleasing it will definitely catch my eye and make me feel a certain way.

How important is Design in your life? Is it something you value, and if so, how? 
Design is something I value because it defines me. I see myself in a subculture where design is important – in the subculture/generation I come from, no matter what you do, design is essential. It has always been a topic of conversation: what you wear, what are the new kicks? Have you seen the new Supreme collection? Things like that seem to make people move. On Facebook, I follow a brutalist architecture page, where a community of people share photos of what just seems visually appealing. I have a bunch of friends that don’t do architecture but like the attractive designs.

Are you more interested in objects or experiences? Make your case for either.
That’s a hard one, but I think objects! In the future, I see myself collecting art, sharing art. Buying things that are worth something because of their design/creator. I get this from my parents, they love treasuring 'art nouveau' objects. When I was a kid, like most boys, I used to have a bucket full of different toy cars, and even funnier, I used to ask my parents to tuck me into bed with a different car every night. This was surely because of how cool the car looked.

What three names come to mind when you think of Design?
Roche Bobois, Barbara Kruger, Apple.

Where do you want to be in 20 years time?
In 20 years time, I see myself doing something creative. I was born with a creative mind and that is why I produce music, paint, go to galleries etc. I believe that we consume more than we create and that fact pushes my drive to always create and imagine new things.

London, UK
Adam Wilkie

What does Design mean to you?
Design for me is to create something for a purpose, more specifically for people. Be it architecture of green buildings that would serve as safe havens as well as contributions to the conservation of the environment, or stage decorations for theatre productions to convey a certain atmosphere of a scene. In fact, design can serve as a tool to achieve practically anything – from accelerating your customer flow to helping handicapped people to eat their favourite food.

How important is Design in your life? Is it something you value, and if so, how?
Often I realise that I actually take design for granted. Design plays an enormous part in our daily lives. For example, I wouldn't have slept so well if my mattress wasn't designed to softly take the shape of my body. It's definitely very important in my life, and we don't often appreciate how our everyday objects are designed to provide comfort and efficiency.

Are you more interested in objects or experiences? Make your case for either.
Can I say that I'm more interested in the outcomes? It's important to see what a design can achieve and/or fail to achieve, what problems can it solve and what problems can it possibly create. Objects and experiences are outcomes themselves that closely correlate with each other – a bad setting of an exhibition can diminish visitors' experiences of viewing what could otherwise be a powerful piece of art.

What three names come to mind when you think of Design?
Adobe Illustrator, IKEA, COS.

Where do you want to be in 20 years time?
Flying between Kazakhstan (my home country) and hopefully London, New York and Paris, trying to achieve my dream of making Kazakhstan a part of the international art world.

Almaty, Kazakhstan
Aidana Orynbassar

What does Design mean to you?
To me design means creativity. When someone designs something, they’re doing so through using their imaginings and their own experiences.

How important is Design in your life? Is it something you value, and if so, how?
I wouldn’t say design is the most important thing in my life, but it certainly has left an impression on me. I value design most when applied to art. When I look at a piece of artwork and it resonates with me on a personal level, I feel comforted. This is because through art and design people are able to generate a strong message, and this essentially brings about an understanding and closeness between people. For example, being from Ghana and living in Europe, I always feel a strong homesickness and fondness for print and artwork that is similar to my country's own traditional designs. Being around such designs makes me feel closer to home.

Are you more interested in objects or experiences? Make your case for either.
I’m a big advocate of experiences. I’ve lived in very different countries, from Ghana to Vietnam, and from Holland to Botswana, and each experience has changed me. The different experiences a person encounters in their lifetime, and the way they register these experiences are what makes this person distinct from everyone else. What is even more amazing is that you can share your experiences with other people, and inspire them to go and make, change or appreciate their own!

What three names come to mind when you think of Design?
Stella Jean, Vivienne Westwood and Nigerian print designer Duro Olowu.

Where do you want to be in 20 years time?
20 years is a long way away – it’s actually quite scary trying to answer this question. Personally, in 20 years I want to be able to say I’m completely happy with myself, I want to be able to look back on my experiences and take the best from them so I can share what I’ve learnt with other people. I hope to have settled down a bit by then and have a stable job, but I also want to be as ambitious and adventurous as I am right now!

Gaborone, Botswana
Aincre Evans

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