Shiro Ao bring Tobeyaki pottery into the 21st century

Tobe city in northwest Shikoku, Japan, is home to a newly launched Shiro Ao pottery line of bowls, cups and plates

(Image credit: Shiro Ao)

last updated 21 September 2022

Ever since Bernard Leach started introducing Japanese pottery to the western world in the early 1900s, the form has enjoyed international acclaim. The many communities of potters scattered around Japan are always well worth a visit and those in Tobe city, in northwest Shikoku, are no exception – especially given a newly launched Shiro Ao ('White Blue') line of bowls, cups and plates.

Under the creative leadership of local architect Shuzo Okabe and with a history of more than 230 years of experience, three young potters have joined together to produce a simple line of Tobeyaki (Tobe pottery) ware, with an inaugural offering comprising seven different bowls, five sizes of plates and a couple of cups.

Tobeyaki is known for the bright white sheen (afforded via the locally sourced uebi pottery stone) and contrasting blue colours that have made the brand's name. The bowls and plates are all hand painted with simple indigo lines or decorated using wooden seals with simple motifs, like flowers and fish. A series of special editions are also being developed in collaboration with a number of local artists, such as the 'Joshua Blue' line with gradiated blues by Yoshito Takenishi and the slightly deformed cups by Asato and Fujio Ikeda.

The non-intrusive colours and constantly evolving variation of shapes and sizes means that you should have no problem finding a perfect fit for your next Japanese-inspired dinner party.

Tobeyaki blues: a new Shiro Ao pottery line, from Japan’s Shikoku island — Literally translated as ’White Blue’, the Shiro Ao company comprises three young potters, working under the creative leadership of local architect Shuzo Okabe

Seven different bowls, five sizes of plates and a couple of cups — Together, they have produced a simple line of *Tobeyaki* (Tobe pottery); the initial offering includes seven different bowls, five sizes of plates and a couple of cups

Afforded via the locally sourced uebi pottery stone — Tobeyaki is known for the bright white sheen (afforded via the locally sourced *uebi* pottery stone) and contrasting blue colours that have made the new brand’s name

Bowls and plates are all hand painted with simple blue indigo line — The slightly weighted bowls and plates are all hand painted with simple blue indigo lines or decorated using wooden seals with simple motifs

INFORMATION

For more information, visit Shiro Ao’s website

Photography courtesy Shiro Ao

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Originally from Denmark, Jens H. Jensen has been calling Japan his home for almost two decades. Since 2014 he has worked with Wallpaper* as the Japan Editor. His main interests are architecture, crafts and design. Besides writing and editing, he consults numerous business in Japan and beyond and designs and build retail, residential and moving (read: vans) interiors.