Sounds like home: Sonos opens its first flagship store in New York
Two years is a considerable length of time to realise most things, let alone a retail store. Yet true to form, the audio company Sonos refused to be rushed when it came to conceiving and unveiling its first flagship store, located in the heart of Soho in New York.
Armed with an enticing design concept from Partners & Spade, the sprawling, two-floor space is centred on the fact that most listening experiences happen in the home. It was thus a no-brainer for the Sonos team to recreate several different home settings as the backbone of the in-store experience.
The focal point of the 4,200 sq ft space is a series of seven listening rooms, each kitted out with Sonos’ range of equipment, from its single smart speaker 'Play 1' to the all-encompassing 'Play 5' speaker, in various configurations. Custom-built and insulated with four layers of acoustic sheet rock for walls, and a 2,000lb steel and beveled glass door that ensures sound is perfectly contained and reflected in each cosy space, the listening rooms are also individually appointed with specially commissioned artwork from local artists featuring strong music connections.
‘The intention is to allow the music to do the talking, making it easy for everyone to experience Sonos exactly as they would at home, even though they are in the retail environment,’ says Sonos’ Giles Martin. ‘Each room has been acoustically designed to replicate a great home listening environment.’
Optimised listening conditions are present all around the store too. The space’s decorative ceiling actually conceals black, sound-absorbing foam to balance out the audio bounce back from the store’s reflective surfaces, while perforated steel doors for storage areas and panels for walls allow sound to pass through them, while also referencing the design of Sonos’ products.
One of the store’s most memorable features comes in the form of a seventh listening room located on its lower level. Fitted with Dieter Rams’ iconic music control unit, tape recorder and loudspeaker (currently only for display) and his record player for Braun, visitors can listen to an extensive collection of records on the player, which is hooked up to Sonos’ 'Play 5' speakers. The compelling display of music past and present proves that we don’t have to choose one option; rather, we can have it all.
INFORMATION
For more information, visit the Sonos website
Photography courtesy Sonos
ADDRESS
Sonos
101 Greene Street
New York, NY 10012
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Pei-Ru Keh is a former US Editor at Wallpaper*. Born and raised in Singapore, she has been a New Yorker since 2013. Pei-Ru held various titles at Wallpaper* between 2007 and 2023. She reports on design, tech, art, architecture, fashion, beauty and lifestyle happenings in the United States, both in print and digitally. Pei-Ru took a key role in championing diversity and representation within Wallpaper's content pillars, actively seeking out stories that reflect a wide range of perspectives. She lives in Brooklyn with her husband and two children, and is currently learning how to drive.
-
Umbrian castle hotel Reschio seduces with 1,000 years of history, now explored in a new book
The estate, home to a boutique hotel and rentable houses, is documented in Rizzoli's ‘Reschio: the First Thousand Years’ – and is open for stays
By Tianna Williams Published
-
Light, nature and modernist architecture: welcome to the reimagined Longwood Gardens
Longwood Gardens and its modernist Roberto Burle Marx-designed greenhouse get a makeover by Weiss/Manfredi and Reed Hildebrand in the US
By Ian Volner Published
-
Bombed-out bunkers to nuclear disasters: Thomas Demand on the state of the image
On the heels of his Houston MFA retrospective and ahead of its opening in Taipei in January 2025, German artist Thomas Demand reflects on today’s image culture
By Adrian Madlener Published
-
New York exhibition celebrates Maria Pergay, the ‘pioneer’ of metal furniture
‘Precious Strength: Maria Pergay Across the Decades’ is on show at New York gallery Demisch Danant (until 30 November)
By Francesca Perry Published
-
One to Watch: Brooklyn studio Outgoing gives new meaning to the idea of world building
Life and creative partners Brett Gui Xin and Del Hardin Hoyle from Outgoing blur the lines between craft and concept in experimental designs that have the potential for greater application
By Adrian Madlener Published
-
Discover the alchemy of American artists Philip and Kelvin LaVerne
The work of Philip and Kelvin LaVerne, prized by collectors of 20th-century American art, is the subject of a new book by gallerist Evan Lobel; he tells us more
By Léa Teuscher Published
-
Sarah Solis’ first furniture collection is an homage to art deco
‘Is it weird to call furniture sexy?’ Los Angeles-based designer Sarah Solis discusses her debut furniture line and new brand and store, Galerie Solis
By Dan Howarth Published
-
Three sleek new design showrooms you need to see in Los Angeles
Three international design showrooms have started a retail design boom in Los Angeles. Here are the stores to put on your radar
By Carole Dixon Published
-
One to watch: Casey Zablocki’s Rocky Mountain surroundings feed into his vast sculptural work
Montana-based artist Casey Zablocki uses one of America’s largest kilns to create monumental ceramic, functional sculptures
By Dan Howarth Published
-
British furniture brand Pinch celebrates 20 years of design excellence
UK-based furniture and lighting label Pinch marks two decades in the business with an impressive anniversary collection and a pop-up showroom in New York’s Tribeca
By Léa Teuscher Published
-
Sportswear logos, intimate portraits and a curled-up cat: Elizabeth Radcliffe’s beguiling tapestries go on show in New York
At Scottish artist Elizabeth Radcliffe's first US exhibition, a series exploring identity through branding is among works at Tribeca gallery Margot Samel
By Dan Howarth Published