The year Wallpaper* launched, a 28-year-old Jonathan Ive was appointed as Apple’s design director. ‘Our goal is figuring out how we can bring meaning to objects,’ he told us a year later. He ticked that box. ‘Think of Apple as a product company whose primary goal is to make the very best products we can,’ he told us back in 2010. But six years is a long time in technology, and services, software, apps and interaction arguably play a far greater role in how we use our devices today. The intuitive elegance that has marked Ive’s designs is now harder to achieve.

Hard but not impossible. ‘Far from being mutually exclusive, technology and craft are not at odds,’ he says. Apple knows this like no other, and that’s largely down to Ive’s status as a titan of exceptional user design. ‘Much like beauty and utility,’ he says, ‘[technology and craft are] all the more powerful in combination.’ Ive and Apple are another such supercharged blend.

Sir Jonathan Ive is one of our 20 Game-Changers. Read about the other 19 here

As originally featured in the October 2016 issue of Wallpaper* (W*211)