Natuzzi’s new furniture exudes Mediterranean attitude

Part of Natuzzi’s ‘Circle of Harmony’ creative series, its new furniture collections feature pieces by Sabine Marcelis, Formafantasma, Marcel Wanders Studio, Patrick Norguet and more

‘Apulo’ sofa by Formafantasma in beige fabric and light ash brown wood.
‘Apulo’ by Formafantasma is among the new pieces presented by Natuzzi at Salone del Mobile 2021 and exploring concepts of Mediterranean approach and design harmony
(Image credit: press)

Natuzzi presents the latest chapter in its ongoing creative renaissance as it unveils new furniture collections by international designers at Salone del Mobile 2021. Founded in Italy’s Puglia in 1959, the brand’s creative direction is now in the hands of second-generation Pasquale Natuzzi Junior (known as PJ), whose high-profile collaborations have firmly established Natuzzi as a design-led company.

PJ Natuzzi’s direction has already seen the brand collaborate with Fabio Novembre and Marcel Wanders Studio, a move that, he notes, gave Natuzzi ‘a boost of creative contamination that intrigued the design community’. An example of his approach’s success is the 2020 collaboration with Nika Zupanc, a designer whom PJ introduced into the company and whose piece became a Natuzzi best-seller. ‘That felt like a victory, the emblem of what I see as creative contamination,’ says PJ.

When he joined the company, the ‘perceived Natuzzi look’ was masculine, mature and commercial. ‘To evolve the brand, it was crucial to introduce different DNAs into the company, fuse them with our creative blood to create a winning blend.’

The circle of harmony: Natuzzi's new furniture collections

Two ‘Block’ sofas place one across the other with a glass coffee table in between. One sofa in white, sitting on a light wood stand. The other sofa is in light brown with the same combination of wood.

‘Block’ sofas by Sabine Marcelis

(Image credit: press)

The latest iteration of these collaborations is the ‘Circle of Harmony’ concept, inviting an eclectic group of designers to create new furniture collections with Natuzzi. It’s a concept, PJ says, that makes his creative vision official. For 2021, collaborators include Formafantasma, Sabine Marcelis, Marco Piva, Massimo Iosa Ghini, Patrick Norguet, Lorenza Bozzoli, Marcel Wanders Studio and Elena Salmistraro. Different approaches, generations and styles merge into a collection that explores Natuzzi’s DNA in an imaginative way. PJ loves to gather designers around a table and see their creative thinking come together over a glass of wine. 

Working with Sabine Marcelis and Formafantasma was particularly interesting for Natuzzi: two design studios who had never before approached a sofa project. ‘It was a matter of combining their respective strong creative visions with Natuzzi’s,’ says PJ.

‘Apulo’ sofa by Formafantasma in beige fabric and light ash brown wood, with a desk behind it and a laptop on it, combined with an office chair in white and light brown.

‘Apulo’ sofa by Formafantasma

(Image credit: press)

Formafantasma created the ‘Apulo’ collection, a sofa imagined for remote working whose rigorous forms were inspired by the vernacular architecture of the southern Italian countryside and merged well with Natuzzi’s comfort-focused approach. Meanwhile, Sabine Marcelis’ monolithic ‘Block’ sofa on wheels merges material, colour and forms unexpectedly, distilled into the Natuzzi language and resulting in an extremely balanced design.   

For PJ, the collection as a whole represents a kaleidoscope of the Mediterranean lifestyle, something that has been at the core of his direction for the brand and an integral part of its DNA from the start. ‘Mediterranean means inclusivity and cultural diversity, so the idea of blending different design experiences and ideas, and mixing them with our sense of hospitality, is a very Mediterranean approach.’

‘Ensis’ armchair and foot rest in pale green and gray, combined with gold metal. The same colour scheme bookcase is next to it.

‘Ensis’ armchair and ‘Lophelia’ bookcase lamp by Elena Salmistraro

(Image credit: press)

‘Anemonia’ mirror in an oval shape. The metal frame is painted gold and turquoise, with black details.

‘Anemonia’ mirror by Elena Salmistraro

(Image credit: press)

‘Eufolia’ sofa in brown fabric, with a metal base.

‘Eufolia’ sofa by Marcel Wanders Studio

(Image credit: press)

‘Poly’ home office consists of a work desk and a chair, with a bookcase next to it. All white in combination with light wood.

‘Poly’ home office collection by Patrick Norguet

(Image credit: press)

Comfortable looking ‘Timeless’ sofa in deep red fabric.

‘Timeless’ sofa by Lorenza Bozzoli

(Image credit: press)


Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.