Keeping time: Mondaine's latest model pays tribute to the New York City subway
As a home-from-home, New York City has always had a special place in Wallpaper's (and countless others') hearts. The Swiss watch company Mondaine clearly feels the same way. The design stalwart recently released its tribute to the Big Apple: three new styles of its Helvetica watch in colours that nod to the New York City subway.
As a home-from-home, New York City has always had a special place in Wallpaper's (and countless others') hearts. The Swiss watch company Mondaine clearly feels the same way. The design stalwart recently released its tribute to the Big Apple: three new styles of its Helvetica watch in colours that nod to the New York City subway.
The range’s light, regular and bold watches have been given the true New York treatment: all black faces and cases paired with minimal white dials and numerals. A flash of colour appears on the underside of each watch’s strap: red, blue and green to represent three of the city’s most popular subway lines.
Mondaine’s selection of the Helvetica watch for this purpose is no coincidence. In the 1960s, after years of using a confusing blend of different signage, typefaces and styles, the City of New York hired the firm Unimark to create a standardised design for the subway, allowing commuters to clearly navigate the underground. After extensive research, Helvetica was chosen as a typeface and the black and white model that still reigns today was formed. The changes were swiftly implemented by the creation of Massimo Vignelli and Bob Noorda’s style guide, ‘New York City Transit Authority Graphics Standards Manual’, and by the 1990s, Helvetica ultimately became the sole font to be used on the subway.
In honour of these landmark design events, each Mondaine watch comes wrapped in a special giftbox featuring the iconic Vigenlli subway map and including a set of vintage postcards – a perfect gift for true New Yorkers.
INFORMATION
The ’No. 1 New York’ Helvetica, $540. For more information, visit Mondaine’s website
Wallpaper* Newsletter + Free Download
For a free digital copy of August Wallpaper*, celebrating Creative America, sign up today to receive our daily digest of inspiration, escapism and design stories
Pei-Ru Keh is a former US Editor at Wallpaper*. Born and raised in Singapore, she has been a New Yorker since 2013. Pei-Ru held various titles at Wallpaper* between 2007 and 2023. She reports on design, tech, art, architecture, fashion, beauty and lifestyle happenings in the United States, both in print and digitally. Pei-Ru took a key role in championing diversity and representation within Wallpaper's content pillars, actively seeking out stories that reflect a wide range of perspectives. She lives in Brooklyn with her husband and two children, and is currently learning how to drive.
-
‘Hedonistic and avant-garde’: Rabanne’s Julian Dossena on the legacy of the chainmail 1969 bag
Paco Rabanne’s 1969 chainmail handbag encapsulates the late designer’s futuristic, space-age style. Current creative director Julien Dossena tells Wallpaper* about the bag’s particular pleasures
By Jack Moss Published
-
Postcard from Paris: Olympic fever takes over the streets
On the eve of the opening ceremony of Paris 2024, our correspondent shares her views from the streets of the capital about how the event is impacting the urban landscape.
By Minako Norimatsu Published
-
The Mercury Prize nominees for 2024 have been revealed
Charli XCX, The Last Dinner Party and Beth Gibbons are amongst this year's nominees
By Charlotte Gunn Published
-
Studio Shamshiri and Abask unite on the softest interior décor collection
LA-based Studio Shamshiri joins forces with Abask on a new collaboration of interior objects including pillows, throws, and eyemasks
By Tianna Williams Published
-
The best American furniture design finds a dream home
Celebrating the best American furniture design, our dream house was created by set designer Stefan Beckman for August 2024 Wallpaper* – come on in
By Rosa Bertoli Published
-
‘Midcentury modern is as American as punk rock’: 22RE on its latest full-scale project
The new LA offices of music branding agency Ceremony of Roses, designed by local studio 22RE, are a real conversation starter
By Carole Dixon Published
-
Globetrotting designer Mark Grattan shares his latest plans and next moves
Amid his meteoric rise, Mark Grattan speaks with Wallpaper* about his trailblazing career, 'getting the right type of help', and calculating his next move
By Laura May Todd Published
-
Ido Yoshimoto turns salvaged wood into sculptural pieces at his northern Californian workshop
Visiting Ido Yoshimoto at his California studio, we talk to the artist about his work with wood, from his beginning as an arborist to his sculptures and furniture made with local reclaimed material
By Shonquis Moreno Published
-
12 American icons of design, from cowboy boots to the MacBook Air
Our star-spangled round-up hails American icons of design and their latest iterations, from Pharrell Williams' cowboy boots to the Tiffany Lock, and a tiny yellow cab
By Jack Moss Published
-
Wallpaper* USA 400: meet the people shaping Creative America in 2024
The Wallpaper* USA 400 honours the people defining America's creative landscape in 2024, from legends to rising stars, activists to celebrity shapeshifters
By Wallpaper* Published
-
August 2024 Wallpaper*: Creative America is on sale today and free to download
Enjoy a free digital copy of August 2024 Wallpaper* – our celebration of the USA as a creative superpower – when you sign up to our daily digest of news
By Bill Prince Published