House swap: Luisa delle Piane and Dimore Gallery stage a mutual ’Occupazione’

The photo to the left shows a black & white photo of a black metal door, with the same windowpane. The photo to the right shows a black sticker that says "Ocupazione Dimore Gallery".
'Occupazione' sees Luisa delle Piane, one of Milan's most established gallerists, and Britt Moran and Emiliano Salci of Dimore Gallery swap homes for three weeks
(Image credit: TBC)

Last week, two of our favourite Milanese design galleries decided to play a prank by switching their homes for a brief summer interlude. Luisa delle Piane, one of the city's most established gallerists, and Britt Moran and Emiliano Salci, the young bucks behind the buzzy Dimore (opens in new tab) Gallery, each cleared out their locations to make room for the other's trove of design booty. 
 
'Luisa is someone we've known for 12 years and I love her to death,' explains Moran. 'Before we opened our own space, we'd always go to hers to source things for clients. Recently we were having conversations with her saying it would be nice if there were more collaborations between galleries in Milan. So finally we said, "let’s try it".'
 
Entitled 'Occupazione', the three-week long settlement kicked off with an all-night party at both galleries, during which a bus shuttled guests back and forth from Dimore's Brera space to that of delle Piane in Chinatown, to enjoy the festivities at both locations. 
 
Dimore brought a wealth of their designs to delle Piane's space, filling her neutral, raw-walled gallery with their own products; the work ranged from valuable mid-century gems like Giò Ponti sofas and arm chair sets from the Parco de Principi hotel, to Albini bookcases and new Dimore Studio designs such as screens made from metal and mirror, or their own custom-made fabrics.
 
'Her style is completely different from ours, but she has the most amazing eye,' Moran explains. 'She's much more artsy than we are. We're more decorative. It was nice to see our pieces somewhere else.'
 
Meanwhile, Dimore's cozy apartment-esque gallery was transformed into a home for delle Piane’s more conceptual design. Of the many rooms, one was dedicated to the work of Ettore Sottsass, while another featured a quirky seating installation by Italian artist Mario Ceroli.
 
A different DJ was stationed at each location: Nicola Guiducci at Luisa delle Piane’s gallery and Alex Carrara at Dimore’s both drew cool, arty crowds drinking icy beer and rocking out for hours.  

'It was more a party than anything else,' Moran observes, with a chuckle. 'I hope it turns into a lucrative event, but if not that's ok too. It's always fun to think about these things and to experiment. I'd like to make it happen more often.'

The photo to the left shows a round mirror and a brown leather lounge chair. The photo to the right shows a white staircase with wooden chairs stacked on top of the other.

Dimore brought a wealth of their designs to delle Piane’s space, filling her neutral, raw-walled gallery with their own products

(Image credit: TBC)

The photo to the left shows a round mirror hung on the wall, below which is a wooden desk with a lamp on it. The photo to the right shows tables stacked one on top of the other through a broken plywood wall.

'Luisa is someone we've known for 12 years and I love her to death,' explains Moran

(Image credit: TBC)

Sofas, tables, privacy screens, and chandeliers are scattered throughout the room. Some are stacked on each other.

The work includes valuable mid-century gems such as Giò Ponti sofas and arm chair sets from the Parco de Principi hotel...

(Image credit: TBC)

The photo to the left shows a reflective decoration, made out of many circular pieces connected together. The photo to the right shows different armchairs. Some of them are stacked on each other.

... to Albini bookcases and new Dimore designs such as screens made from metal and mirror, or their own custom-made fabrics

(Image credit: TBC)

A round mirror is leaned on the wall to the right, with a brown leather lounge chair in front of it. The wall to the left is made out of white plywood and is broken in many places.

'Her style is completely different from ours, but she has the most amazing eye,' Moran explains

(Image credit: TBC)

The photo to the left shows a 'riding horse toy' in white and red, on a colorful carpet. The photo to the right shows wrapped pieces of furniture.

Meanwhile, Dimore’s cozy apartment-esque gallery was transformed into a home for delle Piane’s more conceptual design

(Image credit: TBC)

The photo to the left shows an old-school black radiator with a green desk lamp on it. The photo to the right shows a round mirror in which a blue armchair and other pieces of furniture are reflected.

Of the many rooms, one was dedicated to the work of Ettore Sottsass (pictured right)...

(Image credit: TBC)

The photo to the left shows four wooden chairs with very tall backs. The photo to the right shows a wooden bed frame.

... while another featured a quirky seating installation by Italian artist Mario Ceroli (pictured left)

(Image credit: TBC)

A wooden chair with a very tall back is set to the left, with a wooden work desk and a matching chair to the right, in between two large windows.

'[delle Piane] is much more artsy than we are,' Moran explains. 'We're more decorative. It was nice to see our pieces somewhere else'

(Image credit: TBC)

A large dining table is set in the center of the room, on a colorful carpet. The walls are painted in gold with birds on them.

There was an all-night launch party at both galleries, during which a bus shuttled guests back and forth from Dimore's Brera space to that of delle Piane in Chinatown 

(Image credit: TBC)

The photo to the left shows many drawers stacked on top of each other, among other furniture. The photo to the right shows gray sofa cushions stacked on top of each other with red tall tables next to them.

By each clearing out their locations to make room for the other's trove of design booty, delle Piane and Dimore have created a fascinating juxtaposition of their dual design curatorial approaches

(Image credit: TBC)

The photo to the left shows a part of the room through an open door. We see a round mirror leaning on the right wall and a colorful carpet. The photo to the right shows a hallway that leads to the same room.

'Occupazione' runs at both locations until 4 July

(Image credit: TBC)

ADDRESS

Dimore Gallery
Via Giusti 24
Milan

Galeria Luisa delle Piane
Via Solferino 11
Milan

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JJ Martin