Greta Magnusson Grossman retrospective, Stockholm

Swedish furniture designer and architect Greta Magnusson Grossman may not have achieved quite the fame of her contemporaries, Charles and Ray Eames, but, a decade after her death, she still has a devoted following. Now her star is being heralded in the first major retrospective of her work in Stockholm’s Arkitekturmuseet and the launch of a new book, ’Greta Magnusson Grossman: A Car and Some Shorts’.
Both chart the story and works behind Grossman’s 40-year career. Her unique take on Swedish modernism proved a huge hit in the US when she moved there from Stockholm in 1940. The lamps she produced for the likes of Barker Brothers spawned so many copies that they have become icons of mid-century style.
Grossman’s furniture for brands including Glenn of California is also sought after for its unique mix of materials, such as colourful textiles and California walnut juxtaposed with black plastic laminate and wrought iron. The slender proportions of her pieces also makes them instantly recognisable.
The exhibition at Arkitekturmuseet -- in collaboration with New York’s R 20th Century -- also features architectural models, photographs and film clips. It’s curious title refers to Grossman’s number one objective upon arrival to the US: to ’buy a car and some shorts’. It was her first step toward self-Americanisation.