Industry's best: Francesca Molteni curates an exhibition of innovative Italian design

A cross section of Italy’s exhibition at Museimpresa
Francesca Molteni has curated 'Il Grande Gioco dell’Industria' ('The Great Industry Game'), an ambitious exhibit dedicated to a cross section of Italy’s most important industries, on show at Museimpresa
(Image credit: TBC)

One of our favourite enterprising design women in Milan is Francesca Molteni, scion of the Molteni furniture empire and founder of the creative lab Muse Factory of Projects (opens in new tab). In addition to her new film on Gio Ponti, which debuts next week at Milan’s Anteo Spazio Cinema, Molteni has just curated 'Il Grande Gioco dell’Industria' ('The Great Industry Game'), an ambitious exhibit dedicated to a cross section of Italy’s most important industries.

From common objects, to small design pieces, to mind-blowing inventions, the exhibit includes 51 items culled from the immense archives of Museimpresa (opens in new tab), the Italian Archives and Company Museums Association. The exhibit, which debuted this weel at Spazio Folli, originated with an article that Molteni wrote recently for Il Sole 24 Ore highlighting the most innovative and intriguing objects produced in Italy by Italian companies.

'The goal is to look at new kinds of masterpieces, not just works of art, but works of industry,' Molteni says. '[Those] with an inner beauty and narrative power.'

The exhibit includes such well known pieces as the Campari bottle design by Fortunato Depero, the 'Louis Ghost Chair' designed by Philippe Starck for Kartell and even Barilla’s distinctive blue pasta box. Some of the more obscure pieces include the 'pressa catozzo' – a revolutionary film editing machine designed by award winning Italian film editor Leo Catozzo – and the 'lopamidolo', an important molecule developed by the Bracco pharmaceutical company.

'It’s impossible to talk about all of the objects,' Molteni warns. 'You should really visit the exhibition!'

The installation view at Museimpresa

The installation includes 51 items culled from the immense archives of Museimpresa, the Italian Archives and Company Museums Association. Included is the well known 'Louis Ghost Chair' designed by Philippe Starck for Kartell, pictured

(Image credit: Philippe Starck )

A red coloured car.

'La Lancia Astura', 1938, from Museo Nicolis dell’Auto, della Tecnica e della Meccanica.

(Image credit: Giorgio Oppici)

The Museum Bitossi Artistic Industrial Museum

Pictured left: 'L’Intervista', 1988, from the Poltrona Frau Museum. Photography: Gionata Xerra. Right: ceramics from 'La serie Mondrian', 1955, from the Museum Bitossi Artistic Industrial Museum

(Image credit: Gionata Xerra. )

20 Archivio Storico Del Gruppo Sisal

'La schedina Sisal', 1946, from the Historical Archive of the Sisal Group

(Image credit: Sisal Group)

The campari bottle design by Fortunato Depero

Other well-known pieces on show include the Campari bottle design by Fortunato Depero, pictured

(Image credit: Fortunato Depero)

Museo E Archivio Storico Piaggio

'La Vespa', 1946, from Museo e Archivio Storico Piaggio

(Image credit: Press)

Museo Salvatore Ferragamo

'L’Invisibile', 1947, from Museo Salvatore Ferragamo

(Image credit: Museo Salvatore Ferragamo)

Associazione Archivio Storico Olivetti

'Il Programma 101', 1965, from Associazione Archivio Storico Olivetti. 

(Image credit: Associazione Archivio Storico Olivetti)

Museo Ducati Museum in Bologna, Italy

'Il Cucciolo', 1946, from Museo Ducati

(Image credit: Museo Ducati)

An innovative italian design of wooden masterpiece shoes

'The goal is to look at new kinds of masterpieces, not just works of art, but works of industry,' Molteni says

(Image credit: Press)

The exhibition design pieces, to mind-blowing inventions

The exhibition includes everything from common objects, to small design pieces, to mind-blowing inventions

(Image credit: Press)

Top view of exhibition of Italy blue pasta box is on show

Even Barilla's distinctive blue pasta box is on show

(Image credit: Barilla)

Top view of the exhibition in Italy

'It’s impossible to talk about all of the objects,' Molteni warns. 'You should really visit the exhibition!'

(Image credit: Molteni warns)

INFORMATION

’Il Grande Gioco dell’Industria’ is on view until 31 October

ADDRESS

Museimpresa
Spazio Folli50.0
via Folli 50
Milano

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JJ Martin