Anyone wanting a quick peek at Dimore Gallery’s contribution to this year’s London Design Festival should head to Mayfair’s Mazzoleni Gallery. The Milan-based design all-rounders have transformed the space into a five-room apartment, where modern art sits alongside vintage and contemporary furniture. But a peek is all you’ll get. Visible only through a porthole, each room is no more than a mise en scène – you can look but you can’t touch.
The show, conceived by Dimore Gallery (which has shared its preparatory collages exclusively with Wallpaper*), is the first in a series of collaborations entitled ‘Mazzoleni Invites’. ‘We want to work with people from fashion, design, architecture – those who are outside fine art but influenced by it,’ explains Mazzoleni’s managing director Mira Dimitrova, who is set on bringing ‘a different viewpoint and audience to the gallery’.
In the dressing room, ‘Lampada 114’ and ‘Armadio 098’, both from the Progetto Non Finito collection, by Dimore Studio; pair of ‘Mod. 1943’ wall lamps, by Max Ingrand, for FontanaArte; and armchair and dressing table, both by Paolo Buffa. Artwork is Base Quadrata, Modulo 3, Taglio Semplice Pluridirezionale, 1969, by Paolo Scheggi
Dimore was the obvious first partner. Mazzoleni has collaborated with its founders, Britt Moran and Emiliano Salci, on several occasions. It loaned the duo art for an exhibition at this year’s Salone del Mobile, and in 2016 collaborated on a private apartment in Rome for Fendi (see W*204). Mazzoleni provided Fendi with art, while Dimore took care of the interior. ‘Mazzoleni let us pick and choose from its archive,’ recalls Moran. ‘That was a fun shopping trip!’
For the London show, Dimore has again had the chance to rifle through Mazzoleni’s treasures. ‘We were given carte blanche,’ says Moran. ‘Initially we wanted to create something borderline kitsch. Instead it has turned out to be rather elegant,’ he explains. ‘We try to venture off, but the colours and materials always end up feeling Italian in everything we do.’
Dimore’s style, of which Mazzoleni shows a fleeting glimpse, is taking permanent hold elsewhere in Mayfair. This October sees its first showing at PAD, as well as the unveiling of its new jazz club in the The Arts Club’s basement. Next year, a showroom for a watchmaking client opens in the Royal Arcade. Its time in London has come.
As originally featured in the October 2017 issue of Wallpaper* (W*223) – on newsstands 15 September