Shop Italian and Danish design at D Studio Copenhagen

Design Holding unveils its new retail space in Copenhagen, showcasing furniture and lighting by B&B Italia, Maxalto, Azucena, Arclinea, Flos, and Louis Poulsen within a historical building in Holmen

The former Danish naval base in Holmen, Copenhagen, now developed into a sleek residential area
The former Danish naval base in Holmen, Copenhagen, is the home of Design Holding's D Studio, a furniture and lighting showroom presenting pieces by B&B Italia, Maxalto, Azucena, Arclinea, Flos, and Louis Poulsen 
(Image credit: copenhagen.d-studio)

Iconic Danish and Italian design come together in D Studio Copenhagen, a new furniture design and lighting showroom launched by Design Holding to showcase collections by B&B Italia, Maxalto, Azucena, Arclinea, Flos, and Louis Poulsen. Opening in a 1,760 sq m historic building in Copenhagen’s Holmen neighbourhood (a former Danish naval base now developed into a chic residential area), the retail concept unites the brands under one roof for the first time, combining contemporary pieces and design classics from the Italian and Danish companies.

‘With its status as a world-renowned design capital, Copenhagen is a natural first home of this innovative retail concept,’ announces Design Holding of the project, which is set to be the first of several locations, with Milan scheduled to open during Salone Del Mobile in September 2021 and New York later in autumn.

The showroom's ground floor with the Camaleonda modular sofa by Mario Bellini in caramel coloured leather and fabric

‘Camaleonda’ sofa, by Mario Bellini for B&B Italia, and the ‘Wireline’ chandelier by Formafantasma for Flos

(Image credit: copenhagen.d-studio)

The store will blend the physical experience with an interactive element, allowing customers to experience the collections and manage their interiors projects, from idealisation to selection, to completion.  

The inaugural installation includes reissued design icons from the B&B Italia catalogue, such as Gaetano Pesce’s ‘Up’ chair and Mario Bellini’s ‘Camaleonda’ sofa, referencing the timeless design legacy of the Italian brand. Upstairs, Arclinea kitchens are presented as ‘places for cooking, living, and sharing’, with exclusive projects created by Antonio Citterio for the space. 

Lighting is shown throughout the showroom, with Formafantasma’s ‘Wireline’ chandelier for Flos taking centre stage by the arched windows, and Poul Henningsen’s ‘PH’ lamps by Louis Poulsen creating an intimate atmosphere by the dining areas.

As part of the store’s opening, Flos moved its Scandinavian headquarters to the Holmen building, taking over the top floor to show its full decorative, architectural and outdoor lighting collections with the addition of a bespoke service. Lighting is not just presented as products, but as an integral part of the interiors to give customers a clear view of its creative potential.

Interior of D Studio showroom showing a black kitchen island by Arclinea with light wooden chairs

Kitchen by Arclinea

(Image credit: copenhagen.d-studio)

An aerial view of the showroom's ground floor. Visible are the Camaleonda modular sofa by Mario Bellini in caramel coloured leather and fabric, and a red and white striped UP chair by Gaetano Pesce

Mario Bellini's ‘Camaleonda’ sofa and Gaetano Pesce's ‘Up’ chair, both produced by B&B Italia

(Image credit: copenhagen.d-studio)

Kitchen island by Arclinea with three leather upholstered stools

Kitchen island by Arclinea

(Image credit: copenhagen.d-studio)

Interior of former naval base with wooden columns and ceiling beams, displaying a dark wooden table and chairs by Arclinea

Furniture by Arclinea

(Image credit: copenhagen.d-studio)

A showroom floor with sofas, chairs, armchairs and lighting hanging from the ceiling

Furniture by B&B Italia and lighting by Louis Poulsen

(Image credit: copenhagen.d-studio)

A marble and copper kitchen island by Arclinea

Kitchen by Arclinea

(Image credit: copenhagen.d-studio)


Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.