Fashion brand COS has created immersive installations for Salone del Mobile each year since 2012. It worked with Nendo in 2014, Snarkitecture in 2015 and Sou Fujimoto for 2016; this year, British design duo Studio Swine are stepping up to the plate.
The interactive installations always nod to the fashion brand’s clean and refined aesthetic and this time is no different. Setting up in the theatrical setting of Milan's Cinema Arti, the duo will work on a multi-sensory experience – a ‘focal blossoming sculpture’ evoking sensuality, while also highlighting current cultural issues.
Studio Swine will draw on nature and the changing of seasons as inspiration
‘2016 was a year full of changes and crisis, and so we wanted to create an installation that could offer a moment of contemplation,’ says Studio Swine's Alexander Groves and Azusa Murakami. ‘The inspiration for the installation was nature and the changing of the seasons. For us, this idea has such universal beauty. We aim to create a democratic experience which brings people together.'
As with Fujimoto’s ‘Forest of Light’ from last year and Snarkitecture's textile cave the year before, the installation appears to draw on the unique lightness of COS’s collections (or so the sneak peak video above would suggest).
Watch a teaser of the what to expect from the nature-inspired installation...
Watch a teaser of the what to expect from the nature-inspired installation...
The installation will be a multi-sensory experience
The installation will be a multi-sensory experience
The immersive work will comprise a 'focal blossoming sculpture'
The immersive work will comprise a 'focal blossoming sculpture'