Birthday celebrations: Swarovski enters its 120th year with a new video series
In celebration of the company’s 120th birthday, Swarovski has embraced its many years of collaborations with different brands and designers in a monthly video series. The brand takes pride in the quality of its wares and the way its crystals have stimulated creative inspiration across a wide spread of disciplines and industries. This month, they have revealed a video exploring the crossover work of Dutch designer Tord Boontje – a Swarovski collaborator for over ten years.
Boontje has been developing projects for Swarovski since first creating the ’Silent Night’ tree with the late Alexander McQueen, at the V&A in 2003. Using 1.5 tons of crystals, the duo built a colossal piece that successfully evoked the Dutchman’s organic style and pattern work. This marked the beginning of a fruitful relationship with Swarovski that still exists today. The Eindhoven-trained designer has produced chandeliers, a jewellery collection and, in April of this year, an installation called ’The Chamber of Wonder’ – on show at Swarovski Crystal World in Wattens, Austria – for which he recreated a mystical winter scene, centred around the ’Silent Night’ tree.
To date, Boontje has conceived 12 projects with Swarovski, utilising the wide spectrum of precious gems and stones at his disposal. When discussing how his style is enriched by the glistening pieces, he explains that they help to ’create a world which is warmer and more humane’.
The partnership shows no signs of stopping. Boontje will continue to experiment with Swarovski crystals in his upcoming collection for the Van Gogh Museum in Amsterdam and he will be displaying his ’botanical chandelier’ during the London Design Festival this September.