Benjamin Hubert launches new tech design brand Nolii

A collection of five products inspired by connectivity launched by designer Benjamin Hubert — Launched by designer Benjamin Hubert, Nolii is a brand specialising in technology essentials

(Image credit: TBC)

Next week, the London Design Festival will see the launch of Design Frontiers, a group exhibition bringing some 30 multi-disciplinary designers under the roof of Somerset House. There, designer Benjamin Hubert of Layer studio will debut Nolii, a new lifestyle-focused, technology brand, which he co-founded with tech entrepreneur Asad Hamir.

Hubert’s flair for foward-thinking design is well represented in the collection, which comprises five products inspired by connectivity. The designer kept things simple with technology essentials aimed at making life easier on the go. The Nolii launch collection includes a charging cable and stand, as well as an iPhone case equipped with a back slot for accessories such as a card case, compact plugs and the now-essential remote charger (including a mini version that fits on a keychain and includes a USB stick).

&lsquo;Keep&rsquo;, by Nolii — *‘Keep’, by Nolii*

Hubert’s goal is simple: to make our tech lives easier and more streamlined, with accessible products that make staying connected an effortless act. To wit, the designer did not reinvent the wheel – instead he made essential objects more practical with a minimalist aesthetic. ‘We believe technology should improve your lifestyle, not complicate it,’ he says.

‘I don’t just design a product for a company, I design a company for a company,’ adds Hubert, noting how he was involved in every aspect of the brand’s development, from the product design and packaging to the establishment of a charitable programme focused on connectivity in East Africa. The collection, making its debut at Design Frontiers and available from November, will come in several colourways, with the option of mixing and matching to create new combinations.

Sketch of &lsquo;Couple&rsquo; phone case equipped with a back slot for accessories such as a card case, and compact plug — Sketch of ‘Couple’ phone case equipped with a back slot for accessories such as a card case, and compact plug

Sketch of the Nolii installation, part of the Design Frontiers showcase at London Design Festival

The Stack&rsquo; remote charger — ‘Stack’ remote charger

INFORMATION

Nolii will debut its collecton at Somerset House from 18-24 September. For more information, visit the Nolii website

ADDRESS

Somerset House
Strand
London WC2R 1LA

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Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.