A new design brand by Benjamin Hubert brings technology essentials back to basics

A new design brand by Benjamin Hubert brings technology essentials back to basics

Next week, the London Design Festival will see the launch of Design Frontiers, a group exhibition bringing some 30 multi-disciplinary designers under the roof of Somerset House. There, designer Benjamin Hubert of Layer studio will debut Nolii, a new lifestyle-focused, technology brand, which he co-founded with tech entrepreneur Asad Hamir.

Hubert’s flair for foward-thinking design is well represented in the collection, which comprises five products inspired by connectivity. The designer kept things simple with technology essentials aimed at making life easier on the go. The Nolii launch collection includes a charging cable and stand, as well as an iPhone case equipped with a back slot for accessories such as a card case, compact plugs and the now-essential remote charger (including a mini version that fits on a keychain and includes a USB stick).

‘Keep’, by Nolii

Hubert’s goal is simple: to make our tech lives easier and more streamlined, with accessible products that make staying connected an effortless act. To wit, the designer did not reinvent the wheel – instead he made essential objects more practical with a minimalist aesthetic. ‘We believe technology should improve your lifestyle, not complicate it,’ he says.

‘I don’t just design a product for a company, I design a company for a company,’ adds Hubert, noting how he was involved in every aspect of the brand’s development, from the product design and packaging to the establishment of a charitable programme focused on connectivity in East Africa. The collection, making its debut at Design Frontiers and available from November, will come in several colourways, with the option of mixing and matching to create new combinations.

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