Avenue Road unveils new gallery concept 5oz in Miami

During Design Miami 2021, Avenue Road founder Stephan Weishaupt presented 5oz, a new gallery concept set within an art deco house, whose name references a party classic

5oz gallery location in a traditional art deco Miami house with a pool
Avenue Road unveils a new Miami gallery, called 5oz and set within an evocative art deco villa
(Image credit: avenue-road.com)

It would appear that Avenue Road founder Stephan Weishaupt still doesn’t have enough on his plate. Between a number of impeccably curated showrooms and residences in Toronto, New York and Miami; as well as myriad collaborations with leading international designers under his brand Man Of Parts (opens in new tab), Weishaupt deftly leveraged one of the biggest design weeks of the year to launch his latest gallery concept, 5oz, debuting during Design Miami 2021 (opens in new tab)

Perhaps the glue in all of his successful endeavours, Weishaupt is a master relationship builder across the art and design worlds. Born and raised in Munich, he comes from a line of architects, entrepreneurs, and art world professionals and patrons. His intuition, world view and, above all, affinity for connecting people is what has enabled him to engineer truly original experiences. This is strongly evident in the pedigree of talent in the 5oz team. The ever savvy and graceful gallery director, Joanne Cortese, leads a stunning roster of seasoned industry experts and artists.

Study setting with desk and chair at Avenue Road new 5oz gallery

An interior view of the gallery’s villa with an exhibition of architectural and  a desk by Sebastian Herkner for Man of Parts

(Image credit: Peter Steinhauer)

During Design Miami and Art Basel Miami Beach, the appointment-only showroom opened the doors of its two adjacent properties in Miami Beach to international design enthusiasts throughout the week. What traditional gallery spaces can lack for showcasing modern art, 5oz has in spades – an opportunity for people to experience these wonderful creations in a more relaxed, comfortable setting.

The properties are smartly adjoined – one a classic Pine Tree Drive art deco gem with white washed walls, original terrazzo floors, fluted columns, nestled under palm trees and lush tropical fauna, and next door, the recently renovated Palm Springs-inspired bungalow, now the office base for the Miami team – and function as the background canvas to the art curated by 5oz gallery.

Living room space with colourful furniture

A view of the gallery featuring works by Avenue Road and Man Of Parts

(Image credit: avenue-road.com)

For the opening, a selection of large-scale architectural prints by artist photographer Peter Steinhauer were jointly showcased with some of the existing high-end furnishings, including a beautifully crafted solid oak desk and console by Sebastian Herkner debuted under Man Of Parts. Also present was Cologne-based Regine Schumann, whose acrylic light panels and installations have been a regular resident at Miami’s Avenue Road. Schumann’s fluorescent acrylic cubes released graphic light schemes intensified under darkness and added a luminous dash of colour within the sophisticated and more muted interior display. 

From a man who’s attended many parties, the gallery’s name alludes to the amount of champagne typically poured in a flute. This unique art buying experience is a novel concept, an idea that Weishaupt has been distilling for some time. With brilliant execution and a top-flight team, Weishaupt has much to celebrate – there will surely be more champagne toasts to come.

Outdoor space with swimming pool

A view of the villa's poolside, with lighting by Sebastian Herkner visible inside the house

(Image credit: avenue-road.com)

Outdoors view of the gallery's bungalow with abundant foliage

The bungalow's outdoor lounge area

(Image credit: avenue-road.com)

INFORMATION

Open by appointment. 
avenue-road.com (opens in new tab)

ADDRESS

6010 Pine Tree Drive
Miami Beach
FL 33140
USA

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Originally hailing from Puerto Rico, Maria Sobrino spent seven years with Wallpaper* as an interiors stylist. These days you can find her enjoying a dinner al fresco at her Miami MiMo apartment on Biscayne Bay, or riding her scooter around Miami in search of beautiful things, both exterior and interior.