One to Watch: Somer – could furniture buy-back schemes be the future?
Somer, William Floyd-Maclean’s new modular wooden furniture brand, has a buy-back scheme to promote circularity in furniture manufacturing, and care in consumer behaviour

Somer is a fledgling low-carbon furniture system founded by British joiner and timber manufacturer William Floyd-Maclean. Launching in September 2024, the project is born from years of Floyd-Maclean’s woodwork experience with esteemed collaborators including Hayatsu architects, Tuckey Design Studio and the Royal Academy. He has distilled a succinct design philosophy based on three simple tenets: aesthetics, sustainability and accessibility.
Discover the innerworkings of Somer
Somer is an elegant solution that speaks to each of these creative needs. It is a modular system, comprised only of timber components using local wood. Using commercially accessible materials helps to keep costs and prices relatively low. The component parts assemble into a series of freestanding cabinets, with a range of natural oils, stains, or painted finishing options.
Such is the system design that cabinets are widely adaptable, with a variety of configurations and uses, allowing furniture to be shaped according to the living space and allowing buyers to keep their favourite pieces when moving home, upscaling or downsizing. Timber joints and joining mechanisms mean the pieces don't deteriorate with assembly and disassembly, as tends to be the case with too much self-assembly furniture.
Somer's workshop
So far so sensible, but the more intriguing part of the project is Somer’s ambitious buy-back scheme. Floyd-Maclean describes the modular system as rooted in reuse, and therefore saving furniture from being scrapped. By offering the opportunity for customers to sell their used components back to Somer, providing they are still in workable condition, the scheme hopes to start a circular economy of timber parts to cut waste, setting a bold example for future furniture manufacturing.
For Floyd-Maclean, being a designer is about shaping consumer behaviour and leaving a lasting impact beyond the immediacy of how his products are used. Somer was founded on thinking long-term, increasing the lifespan of furniture by incorporating a philosophy of reuse into its design from the ground up. Instead of feeding the landfills of throwaway culture, the system wants to encourage buyers to care for each of its parts.
The carbon neutrality of timber relies on its products being shared beyond the lifespan of a single owner, much like Somer’s own reusable modules, nurturing interconnectivity between consumers, designers, and the biosphere at large. As Floyd-Maclean puts it: 'Designers have a responsibility to shape the future of how we can consume things… to shape the future in that sense, and it’s extremely important.'
somerfurniture.com
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Jasper Spires is a contributor to Wallpaper*, writing features exploring modern art and design practices. Having worked for FAD Magazine and a number of leading publications in contemporary culture, he has covered the arts in London and Paris, and regularly interviews curators and creators across Europe. He has also written features on fashion and poetry.
-
Beach chic: the all-new Citroën Ami gets an acid-tinged, open-air Buggy variant
Citroën have brought a dose of polychromatic playfulness to their new generation Ami microcar, the cult all-ages electric quadricycle that channels the spirit of the 2CV for the modern age
-
Wallpaper* checks in at Rosewood Miyakojima: ‘Japan, but not as most people know it’
Rosewood Miyakojima offers a smooth balance of intuitive Japanese ‘omotenashi’ fused with Rosewood’s luxury edge
-
Thrilling, demanding, grotesque and theatrical: what to see at Berlin Gallery Weekend
Berlin Gallery Weekend is back for 2025, and with over 50 galleries taking part, there's lots to see
-
Nature sets the pace for Alex Monroe’s first sculpture exhibition
The British designer hops from jewellery to sculpture for his new exhibition at the Garden Museum, London. Here, he tells us why nature should be at the forefront of design
-
On the Isle of Man, the secret history of designer Archibald Knox is revealed
The mysterious life and works of local designer Archibald Knox is celebrated in a retrospective at Manx Museum, spanning silverware, furniture, clocks and more
-
Wedgwood’s AI tool lets the public reimagine Jasperware for its 250th anniversary
To celebrate 250 years of Jasperware, Wedgwood debuts an AI tool that opens up the design process to the public for the first time
-
Reimagining remembrance: Urn Studios introduces artistic urns to the UK
Bridging the gap between art and memory, Urn Studios offers contemporary, handcrafted funeral urns designed to be proudly displayed
-
'What Makes a Space Nigerian?' is an exhibition celebrating the key elements of West African Homes
‘Our aim was to create a space that Nigerians could connect with', says Moyo Adebayo's on his latest exhibition 'What Makes a Space Nigerian?' which explores what defines a Nigerian home
-
Feldspar makes its mark on Whitehall with a festive pop-up at Corinthia Hotel
Devon-based bone china brand Feldspar makes its first foray into shopkeeping with a pop-up at London’s Corinthia Hotel. Ali Morris speaks with the founders and peeks inside
-
One to Watch: EJM Studio’s stool is inspired by the humble church pew
EJM Studio’s ‘Pew’ stool reimagines the traditional British church seating with a modern, eco-conscious twist
-
One to Watch: Family Project’s ‘furniture friends’ are elegant and humorous with lasting emotional value
Family Project, founded by Francesco Paini, is a London-based design practice drawn to human connection, creating portraiture through furniture and injecting artful expressions into interior spaces