A new Hermès store has opened on Via degli Strozzi in Florence. The space, which was designed by Rena Dumas Architecture Intérieure (RDAI), under the artistic direction of Denis Montel, replaces the Hermès store on Via Tuornabuoni, which has been home to the brand since 1991. The move reflects the maison’s need for more space to display products from its 16 metiers.
The Renaissance building that houses the new store dates back to 1578. Its new interior includes many emblematic design details, including the house's ex-libris motif in metal as you step inside; Hermès’ signature Faubourg pattern on the floor; and Grecques lighting originally from the Paris flagship at 24 Faubourg Saint Honoré.
Floors are finished in terrazzo, marble and marmorino and covered with colourful handmade rugs. An elliptical staircase leading to the first floor is finished in Hermès leather. Glazed terracotta tiles line the beauty area; copper lacquer covers the ceiling; and stucco, marble and ribbed paper wallcoverings are rendered in subtle colours – mainly terracotta and green. The windows, made entirely of straw by Milan-based designer Andrea Mancuso, depict the Ponte Vecchio, Palazzo Vecchio and other Florentine monuments.
Elsewhere, a monumental billiards table, made by Hermès’ bespoke department, Ateliers Horizons, in Pantin, outside Paris, is finished in green felt with a green lacquered base. This, alongside a special case for carrying Tuscan wine, are two of the exceptional pieces made for the store.
Around 70 artworks adorn the walls above the displays – some of these are from the Émile Hermès collection and Hermès Collection of Contemporary Photographs, including images from Italian photographer Paola De Pietri and American Alex MacLean.
The Florence outpost is one of 12 Hermès stores in Italy, which is the brand’s most important market after France, where Hermès manufactures its products. The opening on Friday 14 February 2025 coincided with the maison reporting an impressive 17.6 per cent growth in fourth-quarter revenue. Interestingly, Hermès has fewer stores than it did ten years ago, but the locations tend to be larger.
Hermès Firenze
Via degli Strozzi, 16
Firenze
hermes.com
-
The bespoke Jaguar E-Type GTO melds elements from every era of the classic sports carECD Automotive Design’s one-off commission caters to a client who wanted to combine the greatest hits of Jaguar’s E-Type along with modern conveniences and more power
-
Casa Sanlorenzo debuts in Venice as a new hub for contemporary artThe luxury yachting leader unveils a stunning new space in a palazzo restored by Piero Lissoni – where art, innovation, and sustainability come together
-
Once vacant, London's grand department stores are getting a new lease on lifeThanks to imaginative redevelopment, these historic landmarks are being rebonr as residences, offices, gyms and restaurants. Here's what's behind the trend
-
FMG’s technical ceramics, an astronaut, and a brave new world: watch the campaignWith its Live New Worlds campaign, FMG Fabbrica Marmi e Graniti, Italy’s premium porcelain stoneware specialist, explores new strata of creativity
-
‘Why is it that an object has an aura?’We sit down with the dynamic duo behind the celestial showcase by Hermès during Milan Design Week
-
Promemoria’s new furniture takes you from London to Lake Como, with loveAhead of its Milan Design Week 2025 debut, we try out Promemoria’s new furniture collection by David Collins Studio, at founder Romeo Sozzi’s Lake Como villa
-
Ceramics brand Mutina stages a poetic tribute to everyday objectsDesign meets art as a new Mutina exhibition in Italy reframes the beauty of domestic stillness, juxtaposing ceramics, sculpture, paintings and photography
-
Our highlights from Paris Design Week 2025Wallpaper*’s Head of Interiors, Olly Mason, joined the throngs of industry insiders attending the week’s events; here’s what she saw (and liked) at Paris Déco Off and Maison&Objet in the City
-
Rooms with a view: a new book celebrates the Italian approach to interior designLaura May Todd's survey of Italian interiors is the perfect antidote to January gloom, taking a look inside 50 distinctive Italian homes
-
The future of Salone del Mobile: new report quantifies impact of the world's biggest furniture fairFor the first time, Salone del Mobile reports on its size and impact. ‘Milan Design (Eco) System’ puts Salone into numbers, allowing its future and challenges to be addressed
-
Design Dynasties: the powerhouse families of Italian furnishingWe profile the powerhouse families of Italian furnishing, uncovering the secrets of their legacies and stamina
