Cassina acquires legendary furniture brand Zanotta

On 5 April 2023, Cassina announced the acquisition of Zanotta, one of Italy’s leading design brands, now part of the Haworth Lifestyle Design group

Zanotta
Zanotta's Quaderna Table by Superstudio and Fenis chairs, an homage to Carlo Mollino
(Image credit: Omar Sartor)

Cassina has announced the acquisition of Italian furniture company Zanotta. With this new move, Zanotta joins the Haworth Lifestyle Design group, including Cassina, Cappellini, Ceccotti, Karakter, Poltrona Frau, Luxury Living, Janus Et Cie, Luminaire and Interni. 

With Cassina, Zanotta joins the Haworth Lifestyle Design group

Zanotta

‘Sacco’ beanbag by Gatti, Paolini & Teodoro

(Image credit: Omar Sartor)

Zanotta was founded in 1954 and it is now considered among the leading Italian furniture brands – under founder Aurelio Zanotta, the company has produced the work of some of the most exciting names in modern design, including Gae Aulenti, Achille and Pier Giacomo Castiglioni, Alessandro Mendini, Carlo Mollino, Bruno Munari and Ettore Sottsass.

Among the company's icons are the ‘Quaderna’ table series by Superstudio and the ‘Sacco’ Beanbag by Gatti, Paolini & Teodoro. 

Zanotta

‘William’ sofa by Damian Williamson

(Image credit: Omar Sartor)

'We are extremely happy to welcome Zanotta, a company that has written some of the most important chapters of  design and with which we share the founding values of this sector, from production quality to supporting culture,' says Luca Fuso, CEO of Cassina. 'We will guarantee ample operational autonomy to this formidable brand so that it can continue its creative journey through the search for new talent and the enhancement of its exceptional product portfolio. We will take care of Zanotta and work towards generating the greatest attention for it to grow worldwide.'

Adds Giuliano Mosconi, CEO of Tecno/Zanotta group: 'Following these years of intense work, which have brought Zanotta back into the spotlight, I am happy that this  wonderful company can continue its journey side by side with an important player like Cassina, who will help it to make  the most of its potential.'

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Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.