A$AP Rocky teamed up with Italian radical design brand Gufram to leave his mark on the Cactus – the ‘Shroom Cactus’ by the American music artist, producer and entrepreneur gives a new interpretation to the iconic 1972 design by Guido Drocco and Franco Mello, and is presented at Design Miami 2022.
A$AP Rocky and Gufram: the 'Shroom Cactus '
‘Gufram is known to be playfully innovative while not losing their luxury appeal,’ says A$AP Rocky, a design collector with a particular passion for Gufram pieces. ‘From midcentury modifications, to contemporary collaborations, they have established themselves as a unique brand and therefore a perfect brand collaborator.’
As the name suggests, A$AP Rocky’s 'Shroom Cactus' features an array of colourful fungi growing over the bright green, stylised cactus. The new design is presented at Design Miami 2022 through an immersive Curio installation, transforming Gufram’s booth into a bright, utopian forest. A blue sky and giant mushrooms form the backdrop to the presentation, and guests are encouraged to take a stroll on the bright green carpet dotted with ceramic flowers to discover the new Gufram Cactus.
‘This is the first collaboration from my Hommemade décor studio and since I've always advocated for mushrooms it was only right that we made a cactus with them,’ explains A$AP Rocky.
The new interpretation coincides with the Gufram Cactus’ 50th anniversary and will comprise a limited edition of nine pieces featuring the hand-painted mushrooms and a bespoke green shade.
To coincide with the launch, Wallpaper* Milan Editor and Design Miami 2022 curatorial director Maria Cristina Didero hosted a talk with Vezza and A$AP Rocky, titled 'Multidisciplinary minds'.
‘Working with a multidisciplinary artist like Rocky has been incredibly inspiring for me,’ says Charley Vezza, Gufram’s global creative orchestrator. ‘Since my early days at Gufram, I have constantly been looking for cross-contamination opportunities across various disciplines and feel like we reached an important goal in working with a phenomenal music artist like Rocky. I would say that developing this mushroom-based collaboration has been a good trip!’
'Shroom Cactus' by A$AP Rocky is on view as part of Gufram's Curio at Design Miami 2022, until 4 December.
Convention Center Drive & 19th Street Miami Beach
-
The world’s best swimwear brands, according to Wallpaper*From architectural precision to a sense of ease and luxury, our comprehensive guide to the world’s best swimwear brands – for both men and women – will help you find the perfect beach attire this summer
-
Aesop’s Queer Library bookmarks brilliant literature, no purchase requiredReturning to London’s Soho, 3-6 July 2025, the Queer Library pop-up offers complimentary books by LGBTQIA+ authors and allies
-
Wangechi Mutu's powerful sculptures take over the palatial interiors of Rome's Galleria BorgheseThe Kenyan-born artist is the first living woman to have a solo exhibition at the villa
-
Formafantasma’s biodiversity-boosting installation in a Perrier Jouët vineyard is cross-pollination at its bestFormafantasma and Perrier Jouët unveil the first project in their ‘Cohabitare’ initiative, ‘not only a work of art but also a contribution to the ecosystem’
-
From migrating elephants to a divisive Jaguar, was this the best Design Miami yet?Here's our Design Miami 2024 review – discover the best of everything that happened at the fair as it took over the city this December
-
Soft rock: Kelly Wearstler unveils new stone furniture with ARCA at Design MiamiKelly Wearstler has joined forces once more with stone brand ARCA to create interlaced onyx furniture with a soft appearance
-
Fendi’s latest Design Miami showcase collaboration brims with curiosity and intrigueFendi’s latest Design Miami showcase is a collaboration with curiosity-provoking furniture designer Lewis Kemmenoe
-
Smooth operator: Willett debuts new furniture at Design Miami 2024, with a playful touch of retro allureLA furniture designer Willett turned heads in the design world with the launch of his eponymous brand earlier this year. Ahead of his Design Miami debut, he told us what’s in store for 2025
-
The highlights from Design Miami.ParisDesign Miami.Paris returned to the Hôtel de Maisons, showcasing 24 galleries and 18 presentations of 20th-century and contemporary design. Here is what went on
-
Gufram’s red-brick punching bag is a total knockout‘Punch a Wall’, the red-brick punching bag by Gufram and Studio Job, is now available in its unlimited version
-
Craft x Tech elevates Japanese craftsmanship with progressive technologyThe inaugural edition of Craft x Tech was presented in Tokyo this week, before making its first international stop at Design Miami Basel (11-16 June 2024)
