Vanderohe pairs with Hermès designer to promote marine conservation
Vanderohe’s initiative with Hermès designer Alice Shirley sparks questions about the future of sustainable beauty
Skincare brand Vanderohe has paired with Hermès scarf designer, Alice Shirley, to create a limited-edition print that celebrates World Oceans Day. The print, a deep ultramarine colour block fanned by bouquets of botanicals, is now available for purchase on Vanderohe’s website.
All proceeds of the sale will be donated to Marine Savers, a leading marine conservation team working out of the Maldives on coral reef propagation, turtle rehabilitation, and more.
The Vanderohe and Alice Shirley collaboration is just one example of how beauty brands are attempting to address the issue of sustainability in the wake of the Covid-19 outbreak. In the past few years, ‘sustainable’ has been an increasingly popular buzz word in beauty, with brands from the luxury sector to the drugstore counter racing to create products that promise a less detrimental environmental impact.
Consequently, a whole set of sub-trends under the sustainable umbrella have emerged, spanning everything from ‘waterless’ beauty, to ‘refillable’ beauty, and even ‘second-hand’ beauty before the worldwide pandemic threw the growing popularity of such trends into question.
Brands like Vanderohe have been at the forefront of creating more eco-conscious products, with 100 per cent natural ingredients and packaging that’s completely biodegradable or recyclable, but it is yet to be seen how other beauty brands will respond to the need for sustainable products in a post-Covid world.
It is, however, indisputable that a response is needed, with millions of packaging units polluting oceans each year, water-wasting cosmetics formulations, and pollutants in spray-on hair products and deodorants, being just of few of the environmental costs of much beauty manufacturing.
2021 promises to introduce a greatly altered a beauty landscape and, while we wait to see what the future holds, initiatives like Vanderohe’s promise to make at least some promising impact in an industry with a historically negative environmental impact. §