‘Image as virus’: World AIDS Day 2021 marked with powerful new public film
To mark World AIDS Day, (1 December 2021), and 40 years since the disease was first recorded, Circa will present VideoVirus, a compelling new film by AA Bronson and General Idea screened on public billboards in London, Seoul and Tokyo

Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
Thank you for signing up to Wallpaper. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.
Coinciding with World AIDS Day 2021, a new art film by AA Bronson and General Idea will be ‘virally transmitted’ on screens around the world. VideoVirus, a hypnotic, text-based video animation will poignantly mark 40 years since the HIV/AIDS disease was first recorded in 1981, and has been created in collaboration with UNAIDS and Terrence Higgins Trust. Presented by Circa on billboards in London, Seoul and Tokyo, the project comes as international health organisations continue to strive towards achieving zero new HIV transmissions by 2030.
The film will be presented daily from 1–30 December 2021 on London’s Piccadilly Lights (20:21 GMT), Seoul’s Coex K-Pop Square (20:21 KST), and Tokyo’s Yunika Vision (09:00 JST), as well as on the Circa website.
General Idea, an art collaboration between AA Bronson, Felix Partz and Jorge Zontal, was first formed in Toronto in 1969. The group’s provocative, activist imagery confronted social power structures and experimented with traditional creative formats.
Top and above: stills from VideoVirus by AA Bronson + General Idea
The installation reimagines their seminal work, Imagevirus, first initiated in 1987 for a global audience. The project was a powerful reworking of Robert Indiana’s iconic Love design of 1966. In sculptures, paintings, videos, posters and shows, General Idea famously substituted the word ‘LOVE’ for ‘AIDS’, rendering starkly visible a then largely ignored crisis. In 1994, both Partz and Zontal passed away from AIDS-related causes.
‘General Idea first developed the concept of viral images in the early 1970s. In the mid-1980s that work became prophetically and tragically true, with the appearance of the HIV virus. In 1987 we exhibited our first AIDS painting and papered lower Manhattan with AIDS posters in the hope of making the image indeed viral,’ said AA Bronson, an artist, healer, curator and sole surviving member of the General Idea art group.
Portrait of artist AA Bronson. 2020
‘Thirty-five years later, and marking the 40th anniversary of AIDS first being recorded, I am honoured to join the Circa platform with this reimagined VideoVirus. General Idea's VideoVirus replicates the spread of HIV to the four corners of the world; it expands General Idea's signature theme of ‘image as virus’ for a global audience.’
Alongside the film, two new prints by AA Bronson + General Idea will be available to purchase via the Circa website. Sales proceeds will be invested in the #Circaeconomy, a circular model that supports their free public art programme and creates life-changing opportunities for the art and culture community.
Harnessing art as a catalyst to reduce stigmas and minimise the risk of people contracting HIV, Circa will also seek to educate audiences online via a programme of talks and informative videos guest-curated by new LGBTQ+ charity and new London-based arts hub Queercircle. To honour the collaboration, a #Circaeconomy grant of £5,000 has been awarded to Queercircle who will deliver an artist-led participatory residency and exhibition with an HIV positive person during their Winter 2022 season.
Still from VideoVirus by AA Bronson + General Idea
Seoul, COEX K-POP Square rendering of VideoVirus, by AA Bronson + General Idea
INFORMATION
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
-
Major Barbie exhibition announced at Design Museum, London
The Design Museum has announced a major Barbie exhibition (5 July 2024 – 23 February 2025) to coincide with the doll’s 65th anniversary
By Rosa Bertoli Published
-
Aqui Thami wins Hublot Design Prize 2023
Activist Aqui Thami is recognised by the Hublot Design Prize 2023 for her multidisciplinary practice benefitting the women and girls of Mumbai
By Hannah Silver Published
-
Rosemary is a textural haven and contemporary Moroccan escape
After the devastation of the recent Moroccan earthquake, Rosemary is a miracle not taken lightly; step inside local artist Laurence Leenaert's contemporary riad in Marrakech
By Daven Wu Published
-
Whoosh! ‘Email is Dead,’ say the Design Museum and Intuit Mailchimp
Take an immersive tour through the history of email at the Design Museum in London
By Hannah Silver Published
-
‘Darker, more sinister themes’: Paula Rego’s decade of self-discovery is the subject of a new London exhibition
Paula Rego’s ‘Letting Loose’, at Victoria Miro in London, considers the artist’s work from the 1980s
By Hannah Silver Published
-
Tate Modern announces The Infinities Commission for rising contemporary artists
Tate Modern’s new Infinities Commission will support experimental work from around the world
By Tianna Williams Published
-
Turner Prize 2023 exhibition unwrapped: inside Towner Eastbourne
The Turner Prize 2023 exhibition has opened inside the colourful Towner Eastbourne; delve into the work of the four nominees
By Malaika Byng Published
-
Peruse the ICA print sale, marking the institute’s 75th anniversary
London’s ICA print sale, with Counter Editions, includes limited-edition prints from Chris Ofili, Hannah Quinlan and Rosie Hastings, and more, available individually or as a box set
By Hannah Silver Published
-
Sarah Lucas at Tate Britain: humour, desire, domesticity
‘Sarah Lucas: Happy Gas’ at Tate Britain spans the four decades the artist’s career
By Hannah Silver Published
-
Heads up for London Film Festival 2023’s immersive art programme
From VR fungi to AR walks, London Film Festival 2023 announces LFF Expanded, a compelling programme of immersive art and extended realities
By Tianna Williams Published
-
Madelon Vriesendorp’s ‘sculptural interventions and playful ideas’ at The Cosmic House
A Madelon Vriesendorp exhibition opens at The Cosmic House in London, surprising and delighting visitors with its ‘sculptural interventions and playful ideas‘
By Will Jennings Published