Ed Ruscha’s nostalgic ode to Oklahoma

‘Ed Ruscha: OKLA’, the pioneering American artist's first solo exhibition in his home state, explores the impact of Oklahoma on his storied career

Mocha Standard, 1969 by Ed Ruscha
Mocha Standard, 1969. Collection of Jordan D. Schnitzer. © Ed Ruscha.
(Image credit: Photography: courtesy the artist and Gagosian)

One might associate Ed Ruscha with sun-drenched cityscapes of Los Angeles, a filtered California cool rendered in his unmistakable linear pop and instructive, provocative text-based works. But Ed Ruscha is not from Los Angeles, he’s from Oklahoma, a city which, as a new exhibition at Oklahoma Contemporary proves, left a lasting impact on his career. 

‘The mythos of Ed Ruscha is tied to Americana and the open road, both of which are rooted in his childhood here,’ says Oklahoma Contemporary artistic director Jeremiah Matthew Davis. It was 1956 when Ruscha took his first road trip, aged 18, from Oklahoma to Los Angeles, to forge a career as an artist. 

Four years in the making, ‘Ed Ruscha: OKLA’ marks the artist’s first solo show in his childhood state and looks back on its influence on his 60-year career.

Ed Ruscha, OK (State I), 1990 at Oklahoma Contemporary 2021

OK (State I), 1990. Los Angeles County Museum of Art, Gift of The Jane & Marc Nathanson Family Foundation © Ed Ruscha 

(Image credit: Trayson Conner)

The show is an ode to Oklahoma. It references the city’s geography, vernacular and industry, gazing through the lens of midwestern midcentury American culture through more than 70 works, paintings and a large-scale installation to drawings, prints, books, photos and film. Visitors can expect to encounter iconic pieces such as Twentysix Gasoline Stations and Chocolate Room alongside more recent works such as two Drum Skins paintings. 

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The show is structured around five core themes: Oklahoma OK explores the multitude of references to the city directly in Ruscha’s work. Made in U.S.A. surveys the artist’s perspective as an American and his frequent depictions of the decline of American manufacturing industries, to more potent political statements. 51% Angel, 49% Devil explores the artist’s Catholic upbringing and Pop Origins traces Ruscha’s myriad references to the popular culture motifs of his 1940’s childhood, including movies, comics and advertising. Finally, US 66 delves into the expansive vistas and mythology of the route west, a path well-trodden by the artist as he repeatedly returned to his roots in Oklahoma City.

Big Inventions that Make a Big Difference, 1984

Big Inventions that Make a Big Difference, 1984.

(Image credit: Collection of the artist © Ed Ruscha. Photography: courtesy the artist and Gagosian)

Twentysix Gasoline Stations from Book Covers, 1970 by Ed Ruscha

Twentysix Gasoline Stations from Book Covers, 1970.

(Image credit: UBS Art Collection © Ed Ruscha. Photography: courtesy the artist and Gagosian)

Ed Ruscha, Twentysix Gasoline Stations, 1963 (printed 1969)

Ed Ruscha, Twentysix Gasoline Stations, 1963 (printed 1969). Collection of the artist © Ed Ruscha. 

(Image credit: Trayson Conner)

Portrait of Ed Ruscha in his studio. 

Portrait of Ed Ruscha. Courtesy of Ed Ruscha and Gagosian

(Image credit: Aubrey Mayer)

Ed Ruscha, Desert Gravure, 2006

Desert Gravure, 2006. Collection of Jordan D. Schnitzer.

(Image credit: © Ed Ruscha. Photography: courtesy the artist and Gagosian)

Sin, 1970 by Ed Ruscha

Sin, 1970. UBS Art Collection.

(Image credit: © Ed Ruscha. Photography: courtesy the artist and Gagosian)

Trademark, 1962 by Ed Ruscha 20th Century Fox

Trademark, 1962. UBS Art Collection.

(Image credit: © Ed Ruscha. Photography courtesy the artist and Gagosian)

Installation view of 'Ed Ruscha: OKLA film

Installation view of 'Ed Ruscha: OKLA'. © Ed Ruscha. 

(Image credit: Trayson Conner)

Installation view of 'Ed Ruscha: OKLA' at Oklahoma Contemporary

Installation view of 'Ed Ruscha: OKLA'. © Ed Ruscha.

(Image credit:  Trayson Conner)

INFORMATION

’Ed Ruscha: OKLA’, until 5 July 2021, Oklahoma Contemporary
oklahomacontemporary.org
edruscha.com

ADDRESS

11 NW 11th St
Oklahoma City, OK 73103

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Harriet Lloyd-Smith was the Arts Editor of Wallpaper*, responsible for the art pages across digital and print, including profiles, exhibition reviews, and contemporary art collaborations. She started at Wallpaper* in 2017 and has written for leading contemporary art publications, auction houses and arts charities, and lectured on review writing and art journalism. When she’s not writing about art, she’s making her own.