Balenciaga Music and Italian singer Mina collaborate on wearable music
Balenciaga Music has collaborated with Italian singer and style icon Mina, which marks her first foray in working with a fashion house and launching official merchandise of any kind
The luxury fashion-house Balenciaga has announced its latest Balenciaga Music project in collaboration with Italian singer and style icon Mina. The Balenciaga Music platform was created to offer hand-selected playlists that reflect Balenciaga’s culture, and offer an immersive experience through merchandise, exclusive content and playfully interactive campaigns. The latest collaboration with Mina marks her first foray working with a fashion house and launching official merchandise of any kind.
On 19 September, the fashion Maison's latest collaborator Mina will pre-release her new track 'L’Amore Vero', which will be available via a limited-edition scannable merchandise, which is embedded with a NFC (Near Field Communications) chip. When activated by a compatible device, it unlocks the new song. The development of this new technology allows for people to wear the music, unlocking listening experiences. There will also be a three-hour original playlist by Mina featuring a personal selection of songs from her favourite artists.
Deciding to leave the public eye in 1978, Mina has not given a concert or interview since, and has focused on producing music instead, releasing an album a year for the past 40 years. Her music style dips into a beautiful balance of strength and sensuality captured through her powerful vocals on each track. She has published 1,395 songs sung in Italian, English, Spanish, Neapolitan, French, German, Portuguese, Japanese and Turkish. This exclusive preview is an opportunity to hear the first single from Mina’s upcoming album, which will be released in November.
The track, merchandise and playlist, will be available in selected Balenciaga stores worldwide and via balenciaga.com
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Tianna Williams is the Editorial Executive at Wallpaper*. Before joining the team in 2023, she has contributed to BBC Wales, SurfGirl Magazine, and Parisian Vibe, with work spanning from social media content creation to editorial. Now, her role covers writing across varying content pillars for Wallpaper*.
-
Gardens & Villas offers the unexpected through ‘deconstructed’ desert living in California
Gardens & Villas, a home in Las Quintas, California, brings contemporary luxury to its desert setting through a collaboration between architects Andrew McClure and Christopher McLean
By Ellie Stathaki Published
-
Daniel Obasi discusses Lagos’ Amah members’ club, where vocation and wonder can meet
Amah, a new members’ club founded by photographer, art director and stylist Daniel Obasi, is a creative co-working space and meeting point for Lagos’ creative class
By Mazzi Odu Published
-
A closer look at Loewe’s delirious, erotically-charged collaboration with artist Richard Hawkins
‘Modern life has become a collage,’ said Jonathan Anderson after his A/W 2024 menswear show, which featured Los Angeles-based artist Richard Hawkins’ collages across sweaters and bags
By Jack Moss Published
-
'Anything I put out into the world, I want to be a prayer': musician Laura Marling on eschewing traditional merch for tarot-inspired prints
As Laura Marling prepares to release her eighth album, 'Patterns in Repeat', Craig McLean learns about another artistic pursuit that occupies her time
By Craig McLean Published
-
'She made me feel like I could, and should, be myself': SOPHIE's friends and collaborators on her enduring legacy
It's been nearly four years since boundary-breaking electronic music producer and artist, SOPHIE, tragically passed away. As fans are gifted a last, posthumous album completed by her loved ones, music critic El Hunt reflects on her remarkable legacy
By El Hunt Published
-
Pharrell Williams on his new space-themed Lego set and movie
Pharrell Williams tells Wallpaper* why he is so excited about working with Lego
By Hannah Silver Published
-
Artists reflect on David Bowie's life and lyrics for a War Child auction
Artists, including David Bowie's childhood friend and album art designer, George Underwood, have interpreted a David Bowie lyric for an upcoming War Child exhibition and auction
By Hannah Silver Published
-
From ‘Masseduction’ to ‘All Born Screaming’, browse St. Vincent's fashion archive
St. Vincent has perfected the art of stage presence. As part of her October 2024 Wallpaper* guest editorship, she invites us for a tour of her fashion archive, unpacking her past looks and personas
By Charlotte Gunn Published
-
Guest editor St. Vincent and Alex Da Corte on making the dark and uncanny world of All Born Screaming
St. Vincent is a Wallpaper* guest editor for 2024. Here, the shape-shifting musician deliberates with her long-time collaborator, conceptual artist Alex Da Corte, about the human condition, finding inspiration in dark places, and the merry dance with chaos that is a creative's path
By Charlotte Gunn Published
-
The Mercury Prize nominees for 2024 have been revealed
Charli XCX, The Last Dinner Party and Beth Gibbons are amongst this year's nominees
By Charlotte Gunn Published
-
The story behind Arcadia’s mechanical dragonfly: a Falklands helicopter turned dance stage and Glastonbury’s newest addition
At this year’s Glastonbury festival, its newest addition celebrated the earth and the bringing together of people – as well as putting on one hell of a party. Wallpaper* was invited for a tour.
By Charlotte Gunn Published